# Protein-Packed Cold Coffees The Alani Nu Protein Coffees Come in Four Flavors By Michael Hemsworth | Published 2022-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/protein-coffees References: [foodbev](https://www.foodbev.com/news/alani-nu-debuts-ready-to-drink-protein-coffees/) & [alaninu](https://www.alaninu.com)  The Alani Nu protein coffees are a new line of beverages from the better-for-you brand to offer consumers a way to boost their energy levels, while also keeping track of their nutritional needs. The drinks are crafted with a blend of cold-brewed coffee along with cream and come in four flavors including Vanilla, Maple Donut Cappuccino and Mocha. The drinks are all high in calcium with 10-grams of protein per serving, while also having a gluten-free recipe that's low in fat and featuring just 90-calories per 12-ounce bottle. The Alani Nu protein coffees are available now in 12-pack cases via the Walmart website, and are rolling into select brick-and-mortar retailers including GNC, The Vitamin Shoppe and Walmart. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 81% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Protein Coffee Craze:** Entrepreneurs can create innovative coffee products by incorporating protein and other functional ingredients suitable for consumers with different lifestyle goals. - **Better-for-you Beverages:** The trend in developing functional beverages that are high in protein, low in calorie, and gluten-free can open the doors for new product development. - **Cold-brewed Becomes Mainstream:** Cold-brewed coffee has long been a notable trend in specialty coffee shops, and now it has hit the mainstream market with new innovative formulations. ### Sectors Adopting This - **Beverage Industry:** There is a growth opportunity for beverage makers for functional beverages that cater to different dietary and nutritional needs of the market. - **Fitness Industry:** Fitness centers can improve their offerings by serving cold coffee versions that can function as a post-workout beverage suitable for high-protein diets. - **Retail Industry:** Retailers can take advantage of this trend by responding quickly to market demand and stocking up on products that align with this new market niche. ## Related on Trend Hunter - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [RTD Protein-Infused Coffees](https://www.trendhunter.com/trends/protein-vanilla-almond-latte.md) - [Protein-Packed New Year Coffees](https://www.trendhunter.com/trends/dutch-bros-protein-coffee.md) - [Ready-to-Mix Protein Coffee Drinks](https://www.trendhunter.com/trends/protein-coffee-coolers.md) - [Ready-to-Drink Protein Coffees](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Ready-to-Drink Protein Lattes](https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md)