# Protein Coffee Drinks Krispy Kreme's Super Brews Make Café Orders More Filling By Amy Duong | Written with AI assistance | Published 2026-10-03 | Updated 2026-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-coffee-drinks References: [stack3d](https://www.stack3d.com/2026/10/krispy-kreme-x-superyou-protein-shakes)  Krispy Kreme is bringing [protein to its India drink menu](https://www.trendhunter.com/trends/starbucks-india-and-superyou) with Super Brews, made with SuperYou Protein so café visitors can pair a familiar sip with a more filling boost. The collaboration turns the chain's usual coffee-and-shake lane into something closer to [functional refreshment](https://www.trendhunter.com/trends/dunkin-and-megan-thee-stallion). With roughly 15g of protein in each cup, the drinks push a coffee run nearer to a snack. An [Iced Latte Protein Shake](https://www.trendhunter.com/trends/protein-chocolate-cappuccino) option shows how the concept can fit everyday café habits rather than asking people to split their routine between a coffee stop and a separate supplement. Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 85% | Activity: 92% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Protein-enhanced Coffee:** Functional ingredients are reshaping everyday café beverages into more satiating options that bridge indulgence, convenience, and wellness. - **Snackable Beverage Formats:** Drinks with added nutrition are blurring the line between refreshment and light meals, creating room for portable products that fit busy routines. - **Wellness Café Collaborations:** Partnerships between foodservice chains and nutrition brands are turning familiar menu items into accessible entry points for functional consumption. ### Who This Affects Most - **Foodservice:** Quick-service and café operators are expanding beyond taste-led menus by integrating functional benefits into high-frequency orders. - **Functional Beverages:** Protein, energy, and wellness-positioned drink formats are gaining relevance as consumers seek nutrition in convenient, familiar formats. - **Sports Nutrition:** Mainstream café adoption of protein ingredients is broadening the category beyond gyms and supplements into everyday social occasions. ## Related on Trend Hunter - [Protein Instant Coffees](https://www.trendhunter.com/trends/protein-instant-coffee.md) - [Ready-to-Drink Protein Fiber Coffees](https://www.trendhunter.com/trends/starbucks-coffee-protein.md) - [Protein-Rich Iced Coffee Mixes](https://www.trendhunter.com/trends/myprotein-protein-iced-coffee.md) - [Functional Coffee Beverages](https://www.trendhunter.com/trends/Functional-coffee-beverages.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Protein-Rich Cold Brew Coffees](https://www.trendhunter.com/trends/prs-protein-coffee.md) - [Artisanal Protein Beverages](https://www.trendhunter.com/trends/premier-protein-coffeehouse.md) - [Chilled Protein Drinks](https://www.trendhunter.com/trends/protein-chillers.md) - [Protein-Packed Canned Coffees](https://www.trendhunter.com/trends/the-super-coffee-xxtra.md)