# Protein-Packed Candies Protein Candy Debuted the World's First "Super Candy" By Laura McQuarrie | Published 2024-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-candy References: [newswire](https://www.newswire.ca/news-releases/canada-s-protein-candy-tm-launches-the-world-s-first-super-candy--836105469.html) & [proteincandy](https://proteincandy.com/)  Shoppers with a sweet tooth are on the hunt for functional confections, opting for not just low-sugar, low-calorie candies but also those with [added protein](https://www.trendhunter.com/trends/nomnoms)—and [Protein Candy](https://www.trendhunter.com/trends/pure-protein-pebbles) uniquely satisfies their cravings with up to 100 times more protein than any other candy on the market. Protein Candy is introducing itself to consumers in North America as the world's first "super candy" with 14 grams of protein, four grams of sugar, six grams of prebiotic fiber, and only 140 calories. "Most protein bars are high in sugar and calories, while most [better-for-you candies](https://www.trendhunter.com/trends/hormbles-chormbles-candy-bars) offer a low-sugar fix without much else," said Morgan Kingdon, Director of Marketing for Protein Candy. Protein Candy's chewy bites are ready to be savored in four natural flavors without sugar alcohols: Classic Fruit, Classic Fruit Sour, Berry Punch, and Tropical Punch. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 89% | Activity: 95% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Functional Confections:** Consumers are increasingly drawn to sweets that offer additional health benefits beyond taste. - **Protein-infused Snacks:** The demand for snacks with added protein is rising as people seek convenient ways to enhance their nutritional intake. - **Low-sugar Candies:** Shoppers are prioritizing low-sugar options, favoring confections that allow them to indulge without compromising their health. ### Who This Affects Most - **Health Foods:** This industry is experiencing growth driven by consumers who demand foods with high nutritional value and health benefits. - **Confectionery:** Innovations in this sector are steering towards incorporating functional ingredients to meet the evolving consumer preferences. - **Nutritional Supplements:** This market is expanding as products blur the lines between traditional confections and dietary supplements, appealing to health-conscious consumers. ## Related on Trend Hunter - [Sour-Flavored Protein Confectionery Snacks](https://www.trendhunter.com/trends/sour-berry-blast.md) - [High-Protein Candy Bar Snacks](https://www.trendhunter.com/trends/candy-bar-bites.md) - [Protein-Packed Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-bars.md) - [Protein-Infused Chocolates](https://www.trendhunter.com/trends/protein-infused-chocolate.md) - [Popping Candy Protein Bars](https://www.trendhunter.com/trends/highprotein-bar.md) - [Low-Sugar Protein-Rich Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-low-sugar.md) - [Protein-Rich Chocolate Bars](https://www.trendhunter.com/trends/chocotein.md) - [Candy-Like Protein Snacks](https://www.trendhunter.com/trends/triple-chocolate-protein-bar.md) - [Sour Protein Candies](https://www.trendhunter.com/trends/rotten-sour-tiniez.md)