# Dessert Protein Brownies The Protein Works' Low-Sugar Brownies are High in Fiber and Protein By Laura McQuarrie | Published 2016-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-brownies References: [theproteinworks](http://www.theproteinworks.com/protein-brownies) At the crossroads of indulgent baking and regimented nutrition are The Protein Works' new Protein Brownies. These [protein-packed brownies](https://www.trendhunter.com/trends/peanut-butter-chocolate-brownie) are designed to provide consumers with healthy protein snacks, without making them feel as though they're compromising a food's form or function. While these brownies are low in sugar, they're also high in protein and fiber, which are essential to the maintenance of bones, muscle mass and the maintenance of a healthy body. These Protein Brownies are sold in tall jars that contain 22 brownies, which makes for an easy go-to [post-workout snack](https://www.trendhunter.com/trends/warrior-raw-protein) or whenever hunger hits. The Protein Works specializes in transforming typically unhealthy foods like chips, [cookies and truffles](https://www.trendhunter.com/trends/eat-anytime-protein-truffles) into rich nutritional sources to fuel workouts and healthy lifestyles. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Protein-packed Snacks:** There is a growing trend towards protein-packed snacks that provide a healthy alternative to traditional indulgent treats. - **Low-sugar Foods:** The demand for low-sugar foods is increasing as consumers seek healthier options without sacrificing taste and satisfaction. - **Functional Indulgence:** The popularity of functional indulgence is rising, as consumers look for ways to incorporate healthy ingredients into enjoyable treats. ### Sectors Adopting This - **Health Food Industry:** The health food industry has the opportunity to capitalize on the increasing demand for protein-packed, low-sugar snacks. - **Fitness Industry:** The fitness industry can benefit from offering protein-packed snacks like Protein Brownies as convenient post-workout options for consumers. - **Functional Food Industry:** The functional food industry has the potential to innovate by creating indulgent treats that also provide nutritional benefits, like The Protein Works' brownies. ## Related on Trend Hunter - [Nostalgic Protein Brownies](https://www.trendhunter.com/trends/pbj-protein-brownie.md) - [Low-Carb Protein Brownies](https://www.trendhunter.com/trends/eat-me-guilt-free-protein-brownie.md) - [Protein-Rich Brownie Treats](https://www.trendhunter.com/trends/sweet-addisons.md) - [High-Protein Candy Bar Brownies](https://www.trendhunter.com/trends/snickers-peanut-brownie-hi-protein-bar.md) - [Nutritionally Informed Vegan Snacks](https://www.trendhunter.com/trends/pulsin-protein-and-brownie-bars.md) - [Indulgent Protein Brownies](https://www.trendhunter.com/trends/peanut-butter-chocolate-protein-brownies.md) - [Indulgent Protein Blondies](https://www.trendhunter.com/trends/protein-blondie.md) - [Protein Dubai Chocolate Brownies](https://www.trendhunter.com/trends/prime-bites-dubai-chocolate-brownie.md) - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md)