# Nutrient-Dense Brownies These Single-Serve Protein Brownies are Ideal for Refueling on the Go By Laura McQuarrie | Published 2016-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-brownie References: [lennylarry](https://www.lennylarry.com/shop/muscle-brownie/) These protein brownies from Lenny & Larry's are branded as 'Muscle Brownies' that supply "baked nutrition"—these brownies are rich with a whopping [20 grams of protein](https://www.trendhunter.com/trends/quest-bake-shop), as well as 5 grams of fiber. The brownie flavors like Triple Chocolate, [Peanut Butter](https://www.trendhunter.com/trends/peanut-butter-brownie-protein-bar) and Cookies & Cream are sold in individually wrapped packages that are ideal for both on-the-go eating and portion control. Although the varieties available are seemingly decadent, these brownies actually contain about 35% less sugar than most regular brownies on the market. As well as making an assortment of Muscle Brownies, Lenny & Larry's also makes a variety of Muscle Muffins and [Complete Cookies](https://www.trendhunter.com/trends/taylor-chip-protein-cookie), which offer different ways to receive similar kinds of nourishment from some of the most comforting baked goods out there. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **High-protein Snacks:** Opportunity to develop nutrient-dense snacks that are high in protein and fiber, while reducing sugar content. - **Portion-controlled Packaging:** Opportunity to package snacks in individual portions to cater to on-the-go consumption and encourage portion-control. - **Functional Baked Goods:** Opportunity to develop baked goods that offer more functional benefits, such as higher protein and fiber content, without sacrificing taste. ### Sectors Adopting This - **Healthy Snack Foods:** Opportunity for companies to enter the growing market for healthy snacks that provide functional benefits beyond just taste. - **Bakery:** Opportunity for bakeries to differentiate themselves by producing high-protein and fiber baked goods that appeal to health-conscious consumers. - **Fitness Supplements:** Opportunity for fitness supplement companies to branch out into baked goods that offer high levels of protein and other functional benefits. ## Related on Trend Hunter - [Nostalgic Protein Brownies](https://www.trendhunter.com/trends/pbj-protein-brownie.md) - [High-Protein Candy Bar Brownies](https://www.trendhunter.com/trends/snickers-peanut-brownie-hi-protein-bar.md) - [Protein Dubai Chocolate Brownies](https://www.trendhunter.com/trends/prime-bites-dubai-chocolate-brownie.md) - [Protein-Rich Brownie Treats](https://www.trendhunter.com/trends/sweet-addisons.md) - [Indulgent Protein Brownies](https://www.trendhunter.com/trends/peanut-butter-chocolate-protein-brownies.md) - [Indulgent Protein Blondies](https://www.trendhunter.com/trends/protein-blondie.md) - [S'mores Protein Brownies](https://www.trendhunter.com/trends/smores-protein-brownies.md) - [Protein-Packed Mini Muffins](https://www.trendhunter.com/trends/prime-bites-mini-muffins.md) - [Gooey Protein Cookies](https://www.trendhunter.com/trends/taylor-chip-protein-cookie.md)