# Nutrient-Focused Cereals Cheerios' Protein Breakfast Cereal is Loaded with 11g of Protein By Laura McQuarrie | Published 2014-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-breakfast References: [brandeating](http://www.brandeating.com/2014/05/news-general-mills-new-cherrios-protein.html) & [cheerios](http://www.cheerios.com/Products/Cheerios-Protein-Oats-And-Honey.asp) With more and more people looking for rich protein breakfast options, General Mills recently introduced a new [Cheerios](https://www.trendhunter.com/trends/cheerios-protein-cookies-crme) cereal that makes its [protein content absolutely unmissable](https://www.trendhunter.com/trends/highprotein-cereal-range). The cereal boxes are branded with "protein" in big letters and a smaller medallion that notes the 11 grams of protein that you'll get per a 1.25 cup sized serving, if eaten with milk. This is a significant boost in protein, since regular Cheerios only has about three grams of protein in a comparable serving. The two new types of Cheerios Protein cereal includes an 'Oats & Hone' flavor as well as a 'Cinnamon Almond' variety. New extra doses of protein in the cereals comes from soy, lentils and almonds in the [cereal clusters](https://www.trendhunter.com/trends/premier-protein-granola). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 24% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Protein-fortified Cereals:** Opportunity for food manufacturers to capitalize on the growing demand for high-protein breakfast options by incorporating protein-rich ingredients into cereals. - **Nutrient-enhanced Products:** Potential for companies to develop and market food products that offer increased nutrient content to meet the needs of health-conscious consumers. - **Functional Ingredients:** Emerging trend of using functional ingredients like soy, lentils, and almonds to enhance the nutritional profile of food products and cater to specific dietary requirements. ### Industries Being Reshaped - **Food Manufacturing:** Disruptive innovation opportunity for food manufacturers to create protein-fortified cereals that cater to the increasing demand for nutritious and convenient breakfast options. - **Health and Wellness:** Opportunity for the health and wellness industry to develop and promote nutrient-enhanced products that support consumers' desire for healthier food choices. - **Functional Foods:** Emerging industry of functional foods that can utilize various functional ingredients to provide added benefits and appeal to health-conscious consumers. ## Related on Trend Hunter - [Protein-Rich Ice Cream Cereals](https://www.trendhunter.com/trends/cheerios-protein-cookies-crme.md) - [Protein Whole-Wheat Cereals](https://www.trendhunter.com/trends/wheaties-protein.md) - [Naturally Sweetened Protein Cereals](https://www.trendhunter.com/trends/legion-protein-cereal.md) - [Cereal-Made Protein Bars](https://www.trendhunter.com/trends/cheerios-protein-bars.md) - [Chocolatey Protein-Packed Cereals](https://www.trendhunter.com/trends/high-protein-bites.md) - [Protein-Enriched Classic Cereals](https://www.trendhunter.com/trends/honey-bunches-of-oats-protein.md) - [High-Protein Oat Cereals](https://www.trendhunter.com/trends/bobs-red-mill-protein-oats.md) - [Whey Protein Cereal Packs](https://www.trendhunter.com/trends/truely-cereal.md) - [Protein-Rich Low-Sugar Cereals](https://www.trendhunter.com/trends/brave-super-hoops.md)