# Indulgent Protein Blondies SCI-MX's Protein Blondie is Gooey with 20 Grams of Protein Per Serving By Laura McQuarrie | Published 2024-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-blondie References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/51200/sci-mx-elevates-fitness-fuel-with-protein-blondie/) & [sci-mx](https://sci-mx.co.uk/products/protein-blondie)  Building on the success of its best-selling [Protein Brownie](https://www.trendhunter.com/trends/peanut-butter-chocolate-protein-brownies), [SCI-MX](https://www.trendhunter.com/trends/clear-whey-protein-isolate) newly introduced the Protein Blondie as another nutritious, dessert-like way for people to meet their protein goals. This guilt-free, protein-packed pre- or post-workout snack is made with white chocolate chips and it boasts a soft, gooey, craveable texture. With 20 grams of protein per serving (65 grams,) the Protein Blondie is a treat to add to an active lifestyle. The all-new Protein Blondie is not just an indulgent, [protein-rich snack](https://www.trendhunter.com/trends/highprotein-snacks) that's uncompromising on taste or texture, it is an intelligently formulated product with a carefully balanced nutritional profile. Formulated to meet food guidelines and macronutrient targets, SCI-MX's Protein Blondie supports an active individual's nutritional needs and aligns with their ongoing commitment to healthy living. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 55% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-packed Snacks:** SCI-MX's Protein Blondie offers a guilt-free, protein-packed pre- or post-workout snack with a soft, gooey, craveable texture. - **Indulgent Nutritious Desserts:** SCI-MX's Protein Blondie provides an indulgent and dessert-like way for people to meet their protein goals while enjoying a white chocolate chip treat. - **Balanced Nutritional Profile:** SCI-MX's Protein Blondie is intelligently formulated to meet food guidelines and macronutrient targets, supporting an active individual's nutritional needs. ### Sectors Adopting This - **Fitness and Nutrition:** SCI-MX's Protein Blondie is a protein-packed snack that aligns with an active individual's commitment to healthy living. - **Sports and Performance Nutrition:** SCI-MX's Protein Blondie is a delicious and protein-rich option for athletes and gym-goers seeking a post-workout indulgence. - **Healthy Snacks and Desserts:** SCI-MX's Protein Blondie offers a guilt-free and nutritious dessert-like snack for those looking for a tasty treat with balanced nutrition. ## Related on Trend Hunter - [Glazed Protein Brownies](https://www.trendhunter.com/trends/prime-bites-protein-brownies.md) - [Mini Snack-Friendly Protein Bars](https://www.trendhunter.com/trends/white-chocolate-blondie.md) - [Low-Carb Protein Brownies](https://www.trendhunter.com/trends/eat-me-guilt-free-protein-brownie.md) - [Protein-Rich Brownie Treats](https://www.trendhunter.com/trends/sweet-addisons.md) - [Nostalgic Protein Brownies](https://www.trendhunter.com/trends/pbj-protein-brownie.md) - [Free-From Keto Blondies](https://www.trendhunter.com/trends/keto-blondie.md) - [Gooey Protein Cookies](https://www.trendhunter.com/trends/taylor-chip-protein-cookie.md) - [Indulgent Caramel Protein Bars](https://www.trendhunter.com/trends/snck-protein-bar.md) - [Chocolate Protein Cookies](https://www.trendhunter.com/trends/wicked-protein.md)