# Adaptogenic Protein Powders Moon Juice's Adaptogenic Protein Blends Easily Enrich Food and Drinks By Laura McQuarrie | Published 2018-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-blends References: [wellandgood](https://www.wellandgood.com/good-food/moon-juice-adaptogenic-protein-blends/) & [moonjuice](https://moonjuice.com/collections/plant-proteins/products/vanilla-mushroom-adaptogenic-protein) Moon Juice is a beauty and well-being company that has become well-known for its adaptogenic Beauty Dust, Brain Dust and Dream Dust powders, which can easily be stirred into beverages to offer different functional benefits to the body—now, Moon Juice is introducing a trio of [Adaptogenic](https://www.trendhunter.com/trends/superfood-plant-based-protein-bar) Protein blends to further fortify one's drinks. The Adaptogenic Protein jars are available in three unique varieties: [Vanilla Mushroom](https://www.trendhunter.com/trends/mushroom-powders), Deep Chocolate and Blue Beauty. Beyond helping one to nourish the body with [plant-based proteins](https://www.trendhunter.com/trends/evive-debuts-protein-powders), these blends offer support by encouraging everything from energy and focus to the production of collagen. Just like any protein powder, these adaptogenic blends may be mixed into a variety of hot and cold drinks, or alternatively, added to cereals, yogurt or baked goods. Each biofermented brown rice protein is ketogenic, as well as free from soy, gum, gluten, dairy, fillers and GMO ingredients. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Adaptogenic Protein Powders:** These protein powders enriched with adaptogens offer a disruptive innovation opportunity in the health and wellness industry. - **Functional Beverage Blends:** The incorporation of adaptogenic protein blends into beverages presents a disruptive innovation opportunity in the beverage industry. - **Plant-based Protein Products:** The introduction of adaptogenic protein blends made from plant-based proteins creates a disruptive innovation opportunity in the plant-based food industry. ### Where This Applies - **Health and Wellness:** The health and wellness industry can leverage adaptogenic protein powders to provide functional and nourishing products to consumers. - **Beverage:** The beverage industry can explore the use of adaptogenic protein blends to create innovative functional beverage products. - **Plant-based Food:** The plant-based food industry can utilize adaptogenic protein powders to expand its range of plant-based protein products. ## Related on Trend Hunter - [Adaptogenic Protein Creamers](https://www.trendhunter.com/trends/protein-creamer.md) - [Adaptogenic Plant Proteins](https://www.trendhunter.com/trends/optimi-plant-protein.md) - [Adaptogenic Plant Protein Bars](https://www.trendhunter.com/trends/superfood-plant-based-protein-bar.md) - [Rest-Promoting Adaptogen Blends](https://www.trendhunter.com/trends/dream-dust.md) - [Plant-Based Mushroom Powders](https://www.trendhunter.com/trends/laird-superfood-renew.md) - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Multi-Dimensional Protein Powders](https://www.trendhunter.com/trends/go-powder-blends.md) - [Mental Wellness Protein Powders](https://www.trendhunter.com/trends/mental-wellness-protein-powder.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md)