# Chocolate-Covered Protein Snacks These 'Protein Bites' are a Healthy On-The-Go Snack By Katherine Pendrill | Published 2015-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-bites References: [trndmonitor](http://trndmonitor.com/snack-spotlight-thinkthin-salted-caramel-protein-bites/) & [thinkproducts](http://thinkproducts.com/protein-bites/) 'thinkThin' is now selling a line of 'Protein Bites' that offer a delicious way to satisfy a snack craving. While there are a number of healthy snacks designed for busy consumers, these products don't always taste great. These bite-sized chocolates provide a delicious and nutritious option for snacking on the go. The new Protein Bites are bite-sized version of the original thinkThin bars. The Protein Bites comes in three delicious flavors, including [Peanut Butter](https://www.trendhunter.com/trends/decadent-peanut-butter-treats-the-kraft-milk-chocolate-peanut-butter-thins-), Chocolate Almond Brownie and Salted Caramel. Each bag contains bite-sized chocolates that are packed with enough protein to tide you over between meals. Not only are the chocolate treats high in protein, but they are also gluten-free and GMO-free. The new Protein Bites offer a tasty alternative to other healthy snack options. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein Bite Snacks:** Opportunity for food companies to create more innovative, protein-packed snack options in bite-sized form. - **Gluten-free and Gmo-free Snacks:** Opportunity for food companies to develop more gluten-free and GMO-free snack options that are tasty and healthy, tapping into the growing consumer demand for healthier, more natural products. - **Healthy On-the-go Snacks:** Opportunity for food companies to create more healthy and convenient snack options that cater to busy consumers looking for fast and nutritious snacks on-the-go. ### Industries Being Reshaped - **Food and Beverage Industry:** The food and beverage industry could benefit from creating more healthy snack options like protein bites that are gluten-free, GMO-free, and convenient for on-the-go snacking. - **Fitness and Wellness Industry:** The fitness and wellness industry can tap into the growing demand for healthier snacks that provide protein and other essential nutrients, opportunities are available for them to market and promote innovative snack options like protein bites. - **Packaged Snack Industry:** There are opportunities for the packaged snack industry to create more innovative and healthy snacks that cater to consumers' demand for convenient, tasty, and nutritious snack options like thinkThin's Protein Bites. ## Related on Trend Hunter - [High-Protein Candy Bar Snacks](https://www.trendhunter.com/trends/candy-bar-bites.md) - [Bite-Sized Protein Chocolates](https://www.trendhunter.com/trends/nomnoms.md) - [Dessert-Inspired Protein Bars](https://www.trendhunter.com/trends/think-high-protein-protein-bars.md) - [Superfood-Infused Chocolate Bites](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites.md) - [Tasty Mini Protein Bars](https://www.trendhunter.com/trends/think-minis.md) - [Gourmet High-Protein Snacks](https://www.trendhunter.com/trends/highprotein-snacks.md) - [Indulgent Protein Truffles](https://www.trendhunter.com/trends/eat-anytime-protein-truffles.md) - [Satisfying Protein Snack Products](https://www.trendhunter.com/trends/fulfil-nutrition.md) - [Glazed Protein Brownies](https://www.trendhunter.com/trends/prime-bites-protein-brownies.md)