# Rebranded Natural Protein Balls The Protein Ball Co. Unveiled New Packaging and Flavors By Riley von Niessen | Published 2020-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-ball-co References: [theproteinballco](https://theproteinballco.com/) [The Protein Ball Co.](https://www.trendhunter.com/trends/the-protein-ball-co-ballsy-by-nature), a Sussex-based brand that offers [healthy protein snacks](https://www.trendhunter.com/trends/portable-protein-balls) that are packed with vitamins, recently announced that it would be relaunching–bringing consumers [more impactful packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging), delicious new flavors, and more nutritional benefits. As a part of its rebrand, The Protein Ball Co. created three categories to help consumers find a product that's right for them, dividing its 10 flavors into groups called 'High Protein,' 'Plant Protein,' and 'Breakfast-to-Go.' In addition, the brand has improved the quality ingredients that are used to make the protein balls, and upped the vitamins that are included. This means that consumers can now expect more Vitamin C, B12, and D3 in each product. Cofounder Matt Hunt spoke to the rebrand, explaining, “By taking a close look at our branding and range of products, we've made tweaks and changes and introduced new flavors and categories to ensure that The Protein Ball Co. will appeal to anyone looking for a healthy, nutritious, delicious and satisfying snack,” Image Credit: The Protein Ball Co. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Healthy Snack Rebranding:** Opportunity for healthy snack brands to improve packaging, introduce new flavors and categories and increase nutritional benefits to appeal to consumers. - **Ingredient Improvement:** Opportunity for brands to use quality ingredients and increase vitamins and other nutrients in their products to cater to health-conscious consumers. - **Categorization and Personalization:** Opportunity for snack brands to categorize their products based on consumer preferences and personalize the eating experience for each individual. ### Who This Affects Most - **Health Food:** Companies in the health food industry can improve their products and packaging to cater to consumer demands for nutrition and convenience. - **Snack Food:** Snack food brands can rebrand and personalize their products based on customer preferences to differentiate themselves in a crowded market. - **Packaging:** Packaging companies can work on providing customized packaging solutions that meet the specific needs of different food brands and products. ## Related on Trend Hunter - [Protein-Forward Energy Balls](https://www.trendhunter.com/trends/the-protein-ball-co-ballsy-by-nature.md) - [Grab-and-Go Plant-Based Snacks](https://www.trendhunter.com/trends/the-protein-ball-co-multipack.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Convenient Nutritional Snacks](https://www.trendhunter.com/trends/scotts-protein.md) - [Festive Protein Balls](https://www.trendhunter.com/trends/protein-ball-co-1.md) - [Functional Coffeehouse Protein Bites](https://www.trendhunter.com/trends/scotts-protein-balls-flavors.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Grab-and-Go Keto Snacks](https://www.trendhunter.com/trends/keto-balls.md) - [Refrigerated Protein Balls](https://www.trendhunter.com/trends/sphere-snacks.md)