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# Personalized Wellness Protein Powders
Care/Of Has Launched Unique Protein and Boost Powders

By Ell Smith | Published 2019-03-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/protein-and-boost-powders
References: [takecareof](https://takecareof.com/powders) & [takecareof](https://takecareof.com/)

Care/Of has been making waves in the world of [personalized wellness](https://www.trendhunter.com/trends/personalized-nutrition-platform), with its unique branding that makes it easy and attractive to add vitamins and supplements into one's daily care routine, and its newest product launch offers [creatine](https://www.trendhunter.com/trends/performance-protein-<a%20class=)'>protein and boost powders, which boast the same personalized aesthetic.

The new powders and proteins include ingredients like protein, whey protein, chia-Flax, creatine, electrolytes and maca, and arrive in individually wrapped pouches for the user's convenience. Care/Of understands that not every consumer knows how to begin their unique journey to wellbeing. With this in mind, the company developed a science-backed quiz that directs individuals to the products that would benefit them the most. To make things even more personalized, Care/Of delivers its products in thoughtfully designed packaging with features the customer's name on the bottle, reminding the individual that these products were made just for them.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 48% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Personalized Wellness:** Opportunity for disruptive innovation in creating customized health and wellness products tailored to individual needs.
- **Protein Powders:** Opportunity for disruptive innovation in developing unique protein powder formulations with specialized ingredients for targeted benefits.
- **Direct-to-consumer Packaging:** Opportunity for disruptive innovation in designing personalized packaging that enhances customer experience and reinforces brand identity.

### Industries Being Reshaped

- **Health and Wellness:** Opportunity for disruptive innovation in the health and wellness industry by offering personalized products and targeted supplements.
- **Nutritional Supplements:** Opportunity for disruptive innovation in the nutritional supplements industry by creating customized protein powders and boosters based on individual preferences.
- **Packaging and Branding:** Opportunity for disruptive innovation in the packaging and branding industry by developing personalized packaging solutions that resonate with consumers.

## Related on Trend Hunter

- [Convenience-Focused Nutritional Supplements](https://www.trendhunter.com/trends/enchant-brands.md)
- [Functional Custom-Made Powders](https://www.trendhunter.com/trends/gainful-1.md)
- [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md)
- [Mental Wellness Protein Powders](https://www.trendhunter.com/trends/mental-wellness-protein-powder.md)
- [Genetically Personalized Supplements](https://www.trendhunter.com/trends/genetically-personalized-supplement.md)
- [Beverage-Boosting Wellness Powders](https://www.trendhunter.com/trends/nutr-blends.md)
- [Multi-Dimensional Protein Powders](https://www.trendhunter.com/trends/go-powder-blends.md)
- [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md)
- [Decadent Protein Smoothie Powders](https://www.trendhunter.com/trends/protein-smoothie-powders.md)