# Protein Almond Snacks Optimum Nutrition's Protein Almonds Nourish and Satisfy Cravings By Laura McQuarrie | Published 2018-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-almonds References: [prnewswire](https://www.prnewswire.com/news-releases/optimum-nutrition-introduces-new-products-fit-for-smart-summer-snacking-300668870.html) & [optimumnutrition](https://www.optimumnutrition.com/en-us/product/protein-almonds) There are plenty of [coated almond snacks](https://www.trendhunter.com/trends/dark-chocolate-covered-almonds) for consumers to choose from—especially ones that are decadent—and [Optimum Nutrition](https://www.trendhunter.com/trends/optimum-nutrition-products) is offering a new way to satisfy consumers with its functional Protein Almonds. As consumers have been looking for [on-the-go protein snacks](https://www.trendhunter.com/trends/highprotein-snacks) over the past few years, a number of baked goods and bars have been introduced. To add variety to the category, Optimum Nutrition launched a new option to appeal to consumers who are looking for a creative option. Optimum Nutrition's Protein Almonds are said to "contain two times the protein of regular coated almonds." The almonds boast a cocoa and whey-enriched confection coating to provide 10 grams of protein per single serving. The protein-rich almond snacks are offered in a number of different varieties, including Dark Chocolate Truffle, Cinnamon Roll and Chocolate Jalapeno. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Protein Snacks:** There is a growing demand for protein-rich snacks that offer functional benefits, such as Optimum Nutrition's Protein Almonds which provide two times the protein of regular coated almonds. - **On-the-go Snacks:** Consumers are increasingly seeking convenient on-the-go snack options, creating an opportunity for innovative products like Optimum Nutrition's Protein Almonds that cater to this need. - **Creative Snack Options:** Consumers are looking for unique and creative snack choices, making the introduction of variants like Dark Chocolate Truffle, Cinnamon Roll, and Chocolate Jalapeno in Optimum Nutrition's Protein Almonds appealing and disruptive. ### Who This Affects Most - **Healthy Snack Industry:** The healthy snack industry is poised for growth as consumers prioritize nutritious options, creating opportunities for protein-rich snacks like Optimum Nutrition's Protein Almonds. - **Sports Nutrition Industry:** The sports nutrition industry can capitalize on the demand for protein-packed snacks among fitness enthusiasts, with products like Optimum Nutrition's Protein Almonds offering a convenient and tasty option. - **Confectionery Industry:** The confectionery industry can tap into the health-conscious consumer market by developing protein-enhanced variants like Optimum Nutrition's Protein Almonds, which combine indulgence with nutritional benefits. ## Related on Trend Hunter - [Bite-Sized Protein Chocolates](https://www.trendhunter.com/trends/nomnoms.md) - [Protein-Rich Granola Clusters](https://www.trendhunter.com/trends/premier-protein-2.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Artisan Flavored Almonds](https://www.trendhunter.com/trends/flavored-almonds-1.md) - [Indulgent Protein Bars](https://www.trendhunter.com/trends/alani-protein-bars.md) - [Flavor-Driven Athletic Supplements](https://www.trendhunter.com/trends/optimum-nutrition-products.md) - [Indulgent Protein Truffles](https://www.trendhunter.com/trends/eat-anytime-protein-truffles.md) - [Savory Protein-Rich Nut Snacks](https://www.trendhunter.com/trends/protein-nut-crunch.md) - [Chocolatey Protein Snacks](https://www.trendhunter.com/trends/fulfils-protein-snacks.md)