# Protein-Packed Advent Calendars BoostBox's Festive Fitness Calendar Shares Protein Products Daily By Laura McQuarrie | Published 2018-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-advent-calendar References: [womenshealthmag](http://www.womenshealthmag.co.uk/life-skills/shopping/7411/healthy-advent-calendar/) & [getboostbox](https://www.getboostbox.co.uk/product/protein-advent-calendar/) This year, BoostBox is helping active consumers count down the days until Christmas with its Protein Advent Calendar, which is packed with 25 full-size protein products. The calendar includes everything from cookies and candy bars to chocolate, yet health-conscious consumers will enjoy the fact that each of the included products contains at least 15 grams of premium protein. Over the past few years, a range of alternative advent calendars have been launched for adults with a focus on novelty and indulgence. Some of the most Christmas countdowns for adults have included various alcohol products but many health-conscious consumers are looking for a way to check off the days in December that better aligns with their lifestyle. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Protein-packed Advent Calendars:** Opportunity for food and beverage companies to create advent calendars with protein-rich products, appealing to health-conscious consumers during the holiday season. - **Alternative Advent Calendars:** Opportunity for companies to create unique and creative advent calendars targeted towards adults, moving beyond traditional chocolate and incorporating different products or experiences. - **Health-conscious Holiday Products:** Opportunity for brands to develop a range of health-conscious holiday products, catering to consumers who want to enjoy festive treats without compromising their healthy lifestyles. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can capitalize on the trend by offering a variety of protein-packed advent calendars, providing consumers with a healthy and festive option. - **Gift and Novelty:** Gift and novelty companies can tap into the demand for alternative advent calendars by creating unique and exciting calendars that offer a fun and unconventional way to count down to Christmas. - **Wellness and Fitness:** Wellness and fitness brands can target health-conscious consumers by developing holiday products that are both indulgent and nutritious, allowing individuals to enjoy the festive season while still prioritizing their well-being. ## Related on Trend Hunter - [Wellness Advent Calendars](https://www.trendhunter.com/trends/healf-advent-calendar.md) - [Energy Drink Advent Calendars](https://www.trendhunter.com/trends/nocco-advent-calendar.md) - [Probiotic Pet Advent Calendars](https://www.trendhunter.com/trends/pigs-in-blankets-dog-advent-calendar.md) - [Healthful Advent Calendars](https://www.trendhunter.com/trends/beauty-wellness-advent-calendar.md) - [Running Advent Calendars](https://www.trendhunter.com/trends/runners-advent-calendar.md) - [Spice Advent Calendars](https://www.trendhunter.com/trends/spice-advent-calendars.md) - [Energy-Boosting Advent Calendars](https://www.trendhunter.com/trends/red-bull-advent-calendar.md) - [Hydrating Advent Calendars](https://www.trendhunter.com/trends/waterdrop-advent-calendar.md) - [Instant Noodle Advent Calendars](https://www.trendhunter.com/trends/instant-noodle-advent-calendar.md)