# Busted Burglar Ads The Protege Group Campaign Portrays Immediately Apprehended Criminals By Meghan Young | Published 2012-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/protege-group-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/protege-group-burglars-2/) & [lewlaratbwa.br](http://www.lewlaratbwa.com.br) The Protege Group campaign gets the message across in as direct and straight-forward a way as possible. Instead of focusing on the features and overall feeling of safety this home security system provides, it shows its true benefit. It gets the job done by busting burglars before they have a chance to run off with anything of value--and that includes people's lives. Conceived and executed by Lew’Lara\[TBWA](https://www.trendhunter.com/trends/mcdonalds-france-1), an [ad agency](https://www.trendhunter.com/trends/kiehls-response) based in Sao Paulo, Brazil, the Protege Group campaign was creative directed by Jaques Lewkowicz, Manir Fadel and Mariana Sá with photography by Paola Vianna and Gabriel Bittencourt. It shows two burglars in their targeted home holding typical mugshot letter boards. Quickly apprehended, the Protege Group campaign illustrates just how effective, convenient and possibly life-saving this home security system really is. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Visual Storytelling:** Creating impactful narratives through powerful visuals can enhance the effectiveness of advertising campaigns. - **Crime Prevention Technology:** Developing innovative security systems that proactively deter and apprehend criminals can revolutionize home security. - **Value-based Advertising:** Highlighting the practical benefits and outcomes of a product or service can resonate more with consumers. ### Sectors Adopting This - **Advertising & Marketing:** Incorporating visual storytelling techniques into ad campaigns can help brands stand out in a crowded market. - **Home Security:** Advancing crime prevention technology can provide homeowners with better protection and peace of mind. - **Photography:** Utilizing photography as a medium to capture compelling visuals in advertising can evoke emotional responses and increase engagement. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Anti-Fraud Educational Ads](https://www.trendhunter.com/trends/fraud-fighters.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Sneaker-Stealing Campaigns](https://www.trendhunter.com/trends/rob-it-to-get-it.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md)