# Bronzing Protective Serums Drunk Elephant Launched a 'D-Bronzi Anti-Pollution Sunshine Serum' By Laura McQuarrie | Published 2018-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/protective-serum References: [fashionista](https://fashionista.com/2018/06/tiffany-masterson-drunk-elephant-d-bronzi-serum-review-interview) & [drunkelephant](https://www.drunkelephant.com/collections/shop) The Drunk Elephant D-Bronzi [Anti-Pollution Sunshine Serum](https://www.trendhunter.com/trends/anti-pollution-serum) is a new clean skincare product from the brand that boasts some makeup-like properties. While the product has a gel-like serum consistency, it promises to do so much more for the skin by offering protection from pollution as well as a [bronzed glow](https://www.trendhunter.com/trends/beach-freak-bronzer-stick). On top of this, the product is brimming with nourishing, antioxidant-rich ingredients, from the brand's signature marula oil to cocoa powder. When it comes to using the product, Drunk Elephant advises that consumers mix a pump into other daytime skincare products, such as sunscreen, an oil, a moisturizer or even another serum. The versatile product also has the potential to be used as a [self-tanner](https://www.trendhunter.com/trends/self-tan-drops) when it is combined with lotion, cream or a body oil. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 42% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Clean Beauty Serums:** The integration of pollution protection and makeup-like properties in clean beauty serums offers an opportunity for companies to cater to environmentally-conscious consumers seeking multifunctional products. - **Mixable Skincare Products:** The trend of mixable skincare products creates an opportunity for cosmetics companies to introduce versatile products that can be customized to meet individual consumer needs. - **Nourishing Antioxidant Ingredients:** The increasing consumer interest in natural, antioxidant-rich ingredients in skincare products creates an opportunity for cosmetics companies to create high-quality, nourishing skincare products. ### Where This Applies - **Cosmetics Manufacturing:** Cosmetics manufacturers have an opportunity to develop clean, multifunctional beauty serums that cater to consumers seeking pollution protection and makeup-like benefits. - **Skincare Product Development:** Developing mixable skincare products with nourishing antioxidant ingredients can be a disruptive innovation opportunity in the skincare product development industry. - **Environmental Protection Industry:** The trend towards clean beauty products with pollution protection presents an opportunity for companies in the environmental protection industry to collaborate with cosmetics companies in the manufacturing of clean, eco-friendly beauty products. ## Related on Trend Hunter - [Bronzing Champagne-Hued Serums](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum.md) - [Bronzing Priming Serums](https://www.trendhunter.com/trends/bronzing-priming-serum.md) - [Hydrating Bronzing Drops](https://www.trendhunter.com/trends/elf-skin-1.md) - [Serum Bronzing Drops](https://www.trendhunter.com/trends/indie-lees-bronzing-drops.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/affordable-bronzing-drops.md) - [Bronzing Skin-Brightening Serums](https://www.trendhunter.com/trends/butter-glow-bronzing-serum.md) - [Mixable Mineral Sunscreens](https://www.trendhunter.com/trends/mineral-cream-spf.md) - [3-in-1 Bronzing Drops](https://www.trendhunter.com/trends/studio-tone-spf-50.md) - [Glow-Enhancing Sun Care Products](https://www.trendhunter.com/trends/australian-gold.md)