# Sporty Sun Care Mists Shiseido's Invisible Protective Mist SPF 50 Encapsulates Sweat By Laura McQuarrie | Published 2019-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protective-mist References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/new-beauty-products/2) & [shiseido](https://www.shiseido.co.uk/product/sports-invisible-protective-mist-spf50/) The Invisible Protective Mist SPF 50 by [Shiseido](https://www.trendhunter.com/trends/sun-protectors) is a face and body mist that's ideal for all thanks to its clear formula, which boasts a fast-absorbing, non-sticky feel. As the product takes the form of a mist, it can be effortlessly sprayed onto skin without needing to be worked in, making it ideal for use during a variety of [outdoor sports and physical activities](https://www.trendhunter.com/trends/sport-face-spf). Beyond being a sun protection product that's convenient to apply, the Invisible Protective Mist SPF 50 also boasts an innovative formula that's engineered to encapsulate sweat, provide UV protection, create a [citrusy scent](https://www.trendhunter.com/trends/scent-screen) and preventing it oxidizing for odor control. The protective mist is also said to deliver a cooling and refreshing "fizz" effect when applied. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Invisible Sun Protection:** The trend of developing sun protection products that are easy to apply and not sticky, like Shisheido's Invisible Protective Mist SPF 50. - **Sweat-encapsulating Formulas:** The trend of including sweat-encapsulating formulas in sun care products to improve efficacy and comfort in users, like the Invisible Protective Mist SPF 50. - **Multi-functional Sun Care:** The trend of developing sun care products with multiple benefits, like refreshing effects and odor control, to appeal to active consumers, like the Invisible Protective Mist SPF 50. ### Sectors Adopting This - **Sun Care:** The sun care industry can leverage the trend of invisible and multi-functional sun protection to differentiate themselves from competitors. - **Athletic Apparel:** The athletic apparel industry can collaborate with sun care brands to offer convenient sun protection options in their clothing lines. - **Beauty and Skincare:** The beauty and skincare industry can take advantage of the trend of sweat-encapsulating formulas to create products that appeal to active consumers. ## Related on Trend Hunter - [Hydrating Sunscreen Mists](https://www.trendhunter.com/trends/hydration-water-face-mist.md) - [Sport-Friendly Sunscreens](https://www.trendhunter.com/trends/island-sport-spritz.md) - [Lightweight High-Level Sun Protectors](https://www.trendhunter.com/trends/sun-protectors.md) - [Makeup-Friendly SPF Mists](https://www.trendhunter.com/trends/spf-reapplication-mist.md) - [Antioxidant-Packed Sunscreen Mists](https://www.trendhunter.com/trends/body-mist-sunscreen.md) - [Protective SPF Water Sprays](https://www.trendhunter.com/trends/very-high-protection-sun-water.md) - [Botanical Heat-Activated Sunscreens](https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen.md) - [Eco Mineral Sun Sprays](https://www.trendhunter.com/trends/sheer-mist-sun-spray.md) - [Non-Sticky Face Sunscreens](https://www.trendhunter.com/trends/biotherm-sun-care-face-spf50.md)