# Protective Antimicrobial Face Coverings Grey State Apparel Unveiled the 'Protective Collection' By Grace Mahas | Published 2020-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protective-collection References: [greystateapparel](https://greystateapparel.com/collections/protective) [Grey State](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection), the [fashion-forward loungewear brand](https://www.trendhunter.com/trends/uniqlo-loungewear), recently launched a new collection of [facial coverings](https://www.trendhunter.com/trends/melin) with enhanced with innovative HeiQ V-Block, a Swiss antimicrobial technology that provides protection for fabrics against microbes. The new series, called the Protective Collection, features stylish colorways and are designed to be non-irritating and non-toxic. Saima Chowdhury, the Founder and CEO of Grey State, commented on the new launch, stating: “During these uncertain times, safety and comfort become top priorities when it comes to purchases. Physically and emotionally, consumers crave items that provide both reassuring comfort and a defense against external threats. Here at Grey State, we offer our new ‘Protective Collection’—combining both needs and offering customers items they can reach for day after day to provide built-in protection.” The new Protective Collection by Grey State is available to purchase online with prices ranging from $88 to $98 USD. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 41% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Antimicrobial Technology in Face Coverings:** The use of antimicrobial technology in face coverings presents a disruptive innovation opportunity in the fashion industry. - **Stylish Protective Face Coverings:** The creation of stylish protective face coverings presents a disruptive innovation opportunity in the fashion industry. - **Comfortable and Non-irritating Face Coverings:** The design of comfortable and non-irritating face coverings presents a disruptive innovation opportunity in the fashion industry. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can incorporate antimicrobial technology and design stylish and comfortable protective face coverings. - **Healthcare Industry:** The healthcare industry can benefit from the use of antimicrobial technology in protective equipment such as face coverings. - **E-commerce Industry:** The e-commerce industry can market and sell stylish and protective face coverings for consumers to purchase online. ## Related on Trend Hunter - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Protective Silver-Infused Jackets](https://www.trendhunter.com/trends/shielding-jacket.md) - [Electromagnetic Shielding Apparel](https://www.trendhunter.com/trends/ohmni.md) - [Dainty Floral Loungewear](https://www.trendhunter.com/trends/floral-loungewear.md) - [Bacteria-Repelling Sports Hats](https://www.trendhunter.com/trends/melin.md) - [Stylish Sun-Protective Swimwear](https://www.trendhunter.com/trends/upf-collection.md) - [Skincare-Infused Athleisure Lines](https://www.trendhunter.com/trends/coperni-1.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md)