# Protective Invisible Sunscreens Supergoop's 'Unseen Sunscreen' Offers Protection from Blue Light By Laura McQuarrie | Published 2018-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protection-from-blue-light References: [refinery29](http://www.refinery29.com/2018/01/187683/supergoop-unseen-sunscreen-blue-light) & [supergoop](https://www.supergoop.com/shop/unseen-sunscreen-spf-40/) Sun protection products have gained a reputation for being important, but also terrible for leaving behind a thin white film residue that can't be easily rubbed away—[Supergoop's](https://www.trendhunter.com/trends/mineral-unseen-sunscreen) newest product addresses this problem, as well as the issue of protection from blue light. The Unseen Sunscreen SPF 40 is the newest addition to Supergoop's range of [innovative sun protection products](https://www.trendhunter.com/trends/hydrating-serum-lotion). As its name suggests, the formula is completely clear and may be applied to the skin for invisible, weightless coverage. The oil-free product is made with clean, antioxidant-rich and natural ingredients; red algae and meadowfoam seed oil in particular are helpful for shielding the skin against the effects of blue light, which is emitted from the screens of technology devices. A growing number of skincare and cosmetic products are incorporating ingredients that help to protect against the damages of blue light, which can lead to accelerated signs of visible aging. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Clear Sunscreen:** Clear, weightless sunscreens that leave no residue and offer protection from blue light. - **Ingredient Innovation:** The use of natural and antioxidant-rich ingredients to protect from blue light in sunscreens and other skincare products. - **Blue Light Defense:** The incorporation of blue light defense into skincare and cosmetic products to prevent accelerated signs of aging. ### Who This Affects Most - **Skincare:** The skincare industry can capitalize on the trend of using natural ingredients to create clear sunscreens that also offer blue light protection. - **Cosmetics:** The cosmetics industry can develop makeup products that offer protection against blue light to prevent aging. - **Technology:** The technology industry can develop devices or software that emit less blue light to reduce its harmful effects on the skin. ## Related on Trend Hunter - [Mineral SPF Primers](https://www.trendhunter.com/trends/mineral-unseen-sunscreen.md) - [Transparent Water-Gel Sunscreens](https://www.trendhunter.com/trends/invisible-shield-spf-50.md) - [Clean Tone-Inclusive Sunscreens](https://www.trendhunter.com/trends/youthscreen.md) - [Hybrid SPF Skin Tints](https://www.trendhunter.com/trends/protectint-spf-50.md) - [Protective Radiance Drops](https://www.trendhunter.com/trends/glowscreen-softradiance-drops-mineral-spf-40.md) - [Serum-Based Blue Sunscreens](https://www.trendhunter.com/trends/capsule-sunscreen.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Hydrating Invisible SPF Serums](https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum.md)