# Protecting Your Plastic Credit Card Sleeve Hides Number By Going Like Sixty | Published 2008-03-07 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/protecting-your-plastic-credit-card-sleeve-hides-number References: [bookofjoe](http://www.bookofjoe.com/2008/03/peek-a-bye-cred.html) This is a pretty clever invention, and one that probably will be adopted by businesses as giveaways. It's name is lame: Peek-a-Bye, but it's purpose is great. It's a opaque sleeve to put your [credit card](https://www.trendhunter.com/trends/mastercards-touch-card) in but still allows your name and the last few digits of your card for I.D. The back of the sleeve is transparent so that your signature can be verified. **Implications** - Consumers who have [security concerns](https://www.trendhunter.com/trends/block-pin) love products that offer them protection. Simple ideas such as the Peek-A-Bye manage to add a sense of security and display a level of intelligence. By protecting the consumer, the company creates a trust with them, generating [word-of-mouth sales](https://www.trendhunter.com/trends/The-Lost-Wallet-Board) as the consumer will speak highly of the product. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 21% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Security-enhancing Sleeves:** Opportunities exist for creating innovative credit card sleeves that offer enhanced security features. - **Identity Protection Solutions:** There is potential for developing new products and services that help consumers safeguard their personal information and identity. - **Consumer Trust Building:** Companies can explore ways to build trust with consumers by offering products that protect their privacy and security. ### Where This Applies - **Financial Technology (fintech):** Fintech companies have the potential to develop and market advanced credit card protection solutions. - **Identity Theft Prevention:** The industry focused on preventing identity theft can explore innovative products to help individuals safeguard their personal information. - **Promotional Merchandise:** The promotional merchandise industry can capitalize on the popularity of security-enhancing sleeves by offering them as personalized giveaways for businesses. ## Related on Trend Hunter - [Secure Safety Credit Cards](https://www.trendhunter.com/trends/bitsa.md) - [Gen Z-Specific Numberless Cards](https://www.trendhunter.com/trends/axis-bank.md) - [Custom Metal Credit Cards](https://www.trendhunter.com/trends/carbon-co-skin.md) - [Protective Fan-Style Wallets](https://www.trendhunter.com/trends/shuffle-wallet.md) - [College-Targeted Drink Essentials](https://www.trendhunter.com/trends/discreet-drink-covers.md) - [Customizable Trading Card Holders](https://www.trendhunter.com/trends/trading-card-holders.md) - [Connected E-Paper ID Badges](https://www.trendhunter.com/trends/smart-id-card.md) - [Discreet Card-Sized Trackers](https://www.trendhunter.com/trends/nomad-tracking-card.md) - [Cutting-Edge Business Cards](https://www.trendhunter.com/trends/xcards.md)