# Super-Hydrating Skincare Campaigns Clinique's Protect your Glow Spotlights Superstar Moisturizers By Laura McQuarrie | Published 2023-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/protect-your-glow References: [prnewswire](https://www.prnewswire.com/news-releases/clinique-announces-summer-of-hydration-with-new-protect-your-glow-campaign-301784009.html) & [clinique](http://www.clinique.com) The Protect Your Glow campaign from Clinique is all about spotlighting its [award-winning moisturizer](https://www.trendhunter.com/trends/eternal-glow-cream) and helping people keep their skin supple and hydrated this summer. The brand is highlighting not just its Moisture Surge 100-Hour product but also the NEW [Moisture Surge SPF 28](https://www.trendhunter.com/trends/superactive-spf-50-moisturizers), which features Pro-Vitamin D as a potent free radical fighter. This spring, for the first time ever, Clinique will be hosting a centralized hub for influencers, tastemakers and attendees with the [Clinique Hydration House](https://www.trendhunter.com/trends/active-glow-serum). Those in Indio, California are invited to beat the heat and quench their skin's thirst with the best moisturizers from the brand. The activation will also include a pool party, a glow bar and skincare-inspired installations. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 63% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hydration-focused Campaigns:** Brands such as Clinique are starting campaigns with an emphasis on the importance of skin hydration and pushing their moisturizer products. - **Increased Use of Pro-vitamin D:** Brands like Clinique are using Pro-Vitamin D in their moisturizers, which is a disruptive innovation opportunity for suppliers and manufacturers to create high-quality versions of this ingredient. - **Centralized Hubs for Influencers:** Brands such as Clinique are creating centralized hubs for influencers and tastemakers, providing a disruptive innovation opportunity for companies to create similar networking spaces for industry professionals. ### Sectors Adopting This - **Skincare:** The skincare industry can take advantage of the increased emphasis on skin hydration by developing new products and marketing campaigns that focus on this aspect of skincare. - **Beauty Influencer:** Opportunities exist for beauty influencers and content creators to collaborate with brands and participate in events like Clinique's Hydration House, helping to promote products and build brand awareness. - **Event Planning:** Companies that specialize in event planning and design can find opportunities to work with brands like Clinique to help create unique and memorable experiences that promote their products. ## Related on Trend Hunter - [Moisturizing Serum Advancements](https://www.trendhunter.com/trends/active-glow-serum.md) - [Serum-Dispensing Billboards](https://www.trendhunter.com/trends/hydrating-billboard.md) - [Playful Glam Pink Moisturizers](https://www.trendhunter.com/trends/limitededition-clinique-moisturizer.md) - [Y2K Weather-Report-Style Skincare Campaigns](https://www.trendhunter.com/trends/drycuticle-season.md) - [Luxe Hydrating Beauty Products](https://www.trendhunter.com/trends/lip-balm-and-cleanser.md) - [Drama-Series-Inspired SPF Campaigns](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus.md) - [Healthy Hydration Skincare](https://www.trendhunter.com/trends/hydration-collection.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Post-Summer Skincare Campaigns](https://www.trendhunter.com/trends/back-to-skin.md)