# Charitable Skin-Baring Tees Chloe Norgaard Encourages Us to Protect the Skin We're In By Vasiliki Marapas | Published 2014-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/protect-the-skin-youre-in References: [highsnobiety](http://www.highsnobiety.com/2014/06/02/marc-jacobs-skin-chloe-norgaard-tie-dye-t-shirt/) & [marcjacobs](http://www.marcjacobs.com/lookbooks/special-items/e510b841-5379-4ae6-8086-0293fcc5466c/skin-tee-chloe-norgaard) Chloe Norgaard is the latest face -- and body -- to be featured in [Marc Jacobs'](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) 'Protect the Skin You're In' series. As always, the proceeds from the ongoing project benefit research at the NYU Skin Cancer Institute. It is fitting that Norgaard's t-shirt features a [colorful tie-dye print](https://www.trendhunter.com/trends/modeloffduty-essentials) considering that the model has dyed her hair more crazy, vivid hues that you can count. The bright t-shirt is reflective of the Dutch model's bubbly personality and penchant for adventure. Combined with the nudity, the print will make sure that this t-shirt turns heads. Other famous ladies who have shed their clothes in support of [the very important cause](https://www.trendhunter.com/trends/burn-lines) include Victoria Beckham, Miley Cyrus, Naomi Campbell, Eva Mendes, Marisa Miller, Lake Bell and Heidi Klum. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Charitable Fashion:** Disruptive innovation opportunity to create clothing items that support important causes. - **Body Positivity:** Disruptive innovation opportunity to design clothing that promotes self-acceptance and diversity. - **Artistic Collaborations:** Disruptive innovation opportunity to collaborate with artists to create unique and eye-catching designs for clothing. ### Where This Applies - **Fashion:** Disruptive innovation opportunity to incorporate social and environmental responsibility into fashion brands. - **Healthcare:** Disruptive innovation opportunity to develop clothing with embedded health sensors to monitor skin health. - **Creative Arts:** Disruptive innovation opportunity to merge fashion and art to create visually striking and socially impactful clothing. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md) - [Life-Saving Nail Stickers](https://www.trendhunter.com/trends/beauty-spotters.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Sun Safety Movements](https://www.trendhunter.com/trends/burn-lines.md) - [Charitable Beauty Initiatives](https://www.trendhunter.com/trends/7-summits-snowshoe-challenge.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Tattoo-Inspired Joint Blemish Patches](https://www.trendhunter.com/trends/tattoo-compact.md)