# Subversive Anti-Violence Campaigns This Campaign Seeks to Protect Children from Violence By Katherine Pendrill | Published 2015-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/protect-children-from-violence References: [fastcocreate](http://www.fastcocreate.com/3053193/unicef-turns-your-world-upside-down-with-its-latest-campaign?partner=rss) & [act.unicef.org.uk](https://act.unicef.org.uk/ea-action/action?ea.client.id=375&ea.campaign.id=43597&ea.tracking.id=social) [UNICEF](https://www.trendhunter.com/trends/patchwork-kingdoms) recently released a [short film](https://www.trendhunter.com/trends/the-shooting) that urges world leaders to protect children from violence. In many parts of the world, children face the constant threat of war and physical violence. This thought-provoking video aims to convey the need to protect children from these crises. 'The World Upside Down' video campaign was created by the London-based design agency 'Don’t Panic.' The video shows an ordinary family enjoying a day out at the park. However, the film takes a dark turn when it turns the family's lives upside down and reveals how different their day would be if they lived in a different part of the world. UNICEF plans to add additional content to the video and include the experiences of real children. These stories cover everything from [child trafficking](https://www.trendhunter.com/trends/sos-childrens-villages-portugal) to child refugees. With one in 10 of the world's children living in a conflict zone, the film urges the UK government to do more to protect children from violence. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Anti-violence Campaigns:** Anti-violence campaigns that aim to protect children from war and physical violence are gaining traction. - **Short Film Activism:** Short film activism is being used as an impactful medium to raise awareness on crucial issues like child trafficking and child refugees. - **Advocacy for Child Protection:** Advocacy for child protection is becoming increasingly important as one in 10 of the world's children live in conflict zones. ### Who This Affects Most - **Design and Advertising:** The design and advertising industry can play a crucial role in creating subversive campaigns that generate awareness and advocate for child protection. - **Film Production:** The film production industry can contribute to the fight against violence by producing impactful short films that address issues such as child trafficking and child refugees. - **Humanitarian Organizations:** Humanitarian organizations have an opportunity to step up and collaborate with UNICEF and other agencies to protect children from violence and support their needs in conflict zones. ## Related on Trend Hunter - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Children-Supporting Trust Initiatives](https://www.trendhunter.com/trends/children-who-trust-again.md) - [Robust Childhood Cancer Campaigns](https://www.trendhunter.com/trends/childhood-cancer-canada.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Public Awareness Campaigns](https://www.trendhunter.com/trends/face-the-issue.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md)