# Zero-Proof Botanical Drinks Proteau's Low-Sugar, Non-Alcoholic Beverages Need No Mixing By Laura McQuarrie | Published 2022-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/proteau References: [gearpatrol](https://www.gearpatrol.com/food/g35278537/best-non-alcoholic-drinks//#1) & [drinkproteau](https://drinkproteau.com/products/rivington-spritz)  Proteau's zero-proof botanical drinks came from the mind of John deBary, a former cocktail expert at [Momofuku](https://www.trendhunter.com/trends/momofuku-chili-chocolate-crunch), and they stand out from other non-alcoholic beverages on the market by being ready to drink straight out of the bottle. These non-alcoholic beverages boast low-sugar botanical recipes with no preservatives that can not only be enjoyed as-is but also used to form the base of [flavorful mocktails](https://www.trendhunter.com/trends/mocktail-variety-pack). There's the sparkling Rivington Spritz that's full of hibiscus flavors and the Ludlow Red, a rich, dark and tannic option that combines a well-balanced mix of bitter, floral and fruit flavors. These [non-alcoholic aperitifs](https://www.trendhunter.com/trends/wilderton-aperitivo) naturally pair well with food and they promise to enhance a variety of meals. The zero-proof botanical beverages tap into the growing non-alcoholic market and consumers' desire for mindful drinking experiences that don't compromise on flavor. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 12% | Activity: 29% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Zero-proof Beverages:** Proteau's ready-to-drink botanical drinks tap into the growing market for non-alcoholic beverages that offer flavor and experience without the alcohol. - **Low-sugar Alternatives:** Proteau's low-sugar, no preservatives recipes reflect growing demand for reduced-sugar beverages and ingredients, offering opportunities for other brands to innovate in this space. - **Mixology Without the Alcohol:** Proteau's botanical drinks can serve as a flavorful and versatile base for mocktails, highlighting opportunities for brands to target consumers seeking more mindful drinking experiences. ### Industries Being Reshaped - **Beverage:** Proteau's innovation in low-sugar, ready-to-drink botanical beverages sheds light on the growing market for non-alcoholic options and presents opportunities for brands to create new and differentiated products. - **Cocktail Bar:** Proteau's non-alcoholic aperitifs open doors for cocktail bars to expand their offerings and cater to consumers looking for creative and flavorful options without the alcohol. - **Food:** Proteau's zero-proof botanical drinks are designed to naturally pair well with food, inspiring opportunities for food brands to collaborate on new and interesting dishes and flavors. ## Related on Trend Hunter - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Botanically Brewed Canned Cocktails](https://www.trendhunter.com/trends/zero-proof-cocktails.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Zero-Proof Craft Mocktails](https://www.trendhunter.com/trends/recess-zero-proof.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Botanical Booze-Free Beverages](https://www.trendhunter.com/trends/bax-botanics.md) - [Zero-Proof Mocktail Variety Packs](https://www.trendhunter.com/trends/mocktail-variety-pack.md)