# Pea-Powered Protein Blocks Prot Block Helps Indian Consumers Conveniently Get More Protein By Laura McQuarrie | Published 2025-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prot-block References: [greenqueen.hk](https://www.greenqueen.com.hk/prot-block-plant-based-protein-deficiency-india-vegan-health/) & [eatprot](https://eatprot.com/)  Studies reveal a severe protein deficiency in India, indicating the need for convenient protein sources like Prot Block that can be worked into daily meals without outright appearing as an alternative or plant-based meat substitute. "Reinventing the wheel with any [soy-derived texture](https://www.trendhunter.com/trends/lory-tex-granules) doesn’t compel consumers enough to look over the likes of tofu and tempeh, and soy granules, chunks or chaap," said co-founder Varun Gadodia. In fact, the Prot Block isn't meant to rival products like [traditional paneer or tofu](https://www.trendhunter.com/trends/blue-tribe-products), but exist as an option in vegetarian protein textures. This versatile, lactose-free protein block boasts 15 grams of protein per 100 grams from [pea protein and pea protein isolate](https://www.trendhunter.com/trends/utopea-ah). Additionally, the block features wheat fibre and spices, and is available in plain and tandoori flavors. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 28% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Convenient Protein Solutions:** In response to protein deficiencies, convenient and versatile protein sources like pea-powered blocks are becoming essential in daily diets. - **Lactose-free Protein Alternatives:** Rising demand for lactose-free options is driving innovation in the protein market, with products like Prot Block offering accessible nutrition for those avoiding dairy. - **Flavor-enhanced Nutritional Products:** Incorporating flavors such as tandoori in protein products addresses consumer interest in taste alongside nutrition, promising wider acceptance and integration into meals. ### Who This Affects Most - **Alternative Protein Market:** The development of new protein forms, especially those using pea protein, signals significant opportunities for growth within the alternative protein industry. - **Health-conscious Food Sector:** With an increasing focus on health, products that combine nutrition and convenience, like the Prot Block, are shaping the future landscape of the health food industry. - **Plant-based Foods Industry:** As popularity rises for plant-based diets, innovation in texturization and flavoring within protein alternatives is expanding the possibilities for meat-free options. ## Related on Trend Hunter - [Versatile Plant-Based Protein Blocks](https://www.trendhunter.com/trends/this-is-super-superfood.md) - [Nutritious Plant-Based Blocks](https://www.trendhunter.com/trends/super-block.md) - [Protein-Rich Indian Products](https://www.trendhunter.com/trends/parag-milk-foods.md) - [Cold-Pressed Bar Plant Proteins](https://www.trendhunter.com/trends/ingredion-vitessence-pea-100-hd.md) - [Pea-Based Cheese Alternatives](https://www.trendhunter.com/trends/vegan-paneer.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Single-Ingredient Protein Solutions](https://www.trendhunter.com/trends/meala-vertis-pb-pea.md) - [Chickpea-Based Tofu Blocks](https://www.trendhunter.com/trends/omami-chickpea-tofu.md) - [High-Protein Pea Chips](https://www.trendhunter.com/trends/origin-nutrition.md)