# Men-Celebrating Cancer Awareness Commercials This Ad Rmeinds Men of the Dangers of Prostate Cancer By Ell Smith | Published 2019-05-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/prostate-cancer References: [adweek](https://www.adweek.com/creativity/ads-often-miss-the-mark-when-talking-about-men-this-lovely-psa-nails-it/) & [prostatecanceruk.org](https://prostatecanceruk.org/) Every 45 seconds, a man dies of [prostate cancer](https://www.trendhunter.com/trends/mens-healthcare). In an effort to rewrite this narrative, Prostate Cancer UK released a stunningly [emotional commercial](https://www.trendhunter.com/trends/johnson-johnson) that celebrates men, while highlighting those who are lost far too early to the disease. The campaign's video is comprised largely of at-home videos, that include cellphone clips of simple moments, and viral videos that had a global reach. Some of the viral footage in the commercial includes the wheelchair-bound man at a [Coldplay](https://www.trendhunter.com/trends/a-future-begins) concert in Dublin, who was hoisted above the audience by concert go-ers. Another powerful moment included in the commercial was filmed at the London marathon, when a runner stopped to help a struggling athlete make it across the finish line. The remainder of the ad is filled with simple moments like a same-sex couple sharing a kiss, or a father and his son painting a fence together. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Emotional Cancer Awareness Ads:** Opportunity for brands to create impactful and emotional advertisements that bring awareness to cancer. - **User-generated Content in Advertising:** Potential for brands to incorporate user-generated content to convey authentic and relatable messages about cancer. - **Promoting Inclusivity in Commercials:** Chance for brands to showcase diverse representations of relationships and families affected by cancer in their advertisements. ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies to create impactful campaigns for cancer awareness. - **Healthcare:** Potential for healthcare organizations to collaborate with ad agencies to spread awareness about cancer and promote early detection. - **Film and Entertainment:** Chance for film and entertainment industry professionals to produce documentaries or short films that shine a spotlight on the impact of cancer on individuals and families. ## Related on Trend Hunter - [Fathers Day Short Films](https://www.trendhunter.com/trends/care-makes-a-dad.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Men’s Mental Health Initiatives](https://www.trendhunter.com/trends/liverpool-nivea-charity.md) - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md)