# Prostaglandin-Free Lash Serums Deka Lash Reformulates Multi-Peptide+ Lash & Brow Serum By Mursal Rahman | Written with AI assistance | Published 2026-10-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prostaglandin-free-lash-serums References: [prnewswire](https://www.prnewswire.com/news-releases/deka-lash-launches-reformulated-multi-peptide-lash--brow-serum-advancing-its-science-driven-approach-to-lash-and-brow-care-302921269.html)  Deka Lash is introducing a new approach to prostaglandin-free lash serums with its reformulated Multi-Peptide+ Lash & Brow Serum. Replacing the brand's previous Enhance formula, the treatment combines [peptides, botanical extracts](https://www.trendhunter.com/trends/furcy-botanik), and moisturizing ingredients to promote fuller, stronger-looking lashes and brows without synthetic prostaglandin analogs. The [vegan formula](https://www.trendhunter.com/trends/sweed-brow-serum) includes copper peptides, red clover extract, and biotin-derived peptides, alongside a [dual peptide complex](https://www.trendhunter.com/trends/dualpeptide-scalp-serum) representing 8% of the product. Inspired by skincare practices, the serum emphasizes hydration and conditioning around the delicate eye area. It also excludes fragrances, essential oils, and parabens. For Deka Lash, the $90 serum expands its beauty offerings beyond professional lash services. Availability through participating studios, online channels, and Amazon provides multiple purchasing options, while its ingredient-focused formulation may appeal to consumers seeking alternative lash and brow treatments. Image Credit: Deka Lash ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 66% | Activity: 86% | Freshness: 100% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Prostaglandin-free Beauty:** Ingredient-conscious consumers are creating space for lash and brow treatments that avoid synthetic prostaglandin analogs while still promising visible cosmetic benefits. - **Skincare-inspired Lash Care:** The fusion of peptide complexes, botanicals, and moisturizing agents reflects a broader shift toward treating lashes and brows with the same ingredient rigor as facial skincare. - **Studio-to-retail Expansion:** Service-based beauty brands are extending customer relationships through take-home products sold across studios, e-commerce sites, and major marketplaces. ### Sectors Adopting This - **Beauty and Cosmetics:** Clean-label formulations for high-sensitivity areas such as the eyes are reshaping product development around efficacy, safety perception, and ingredient transparency. - **Personal Care Retail:** Multi-channel distribution models are increasing access to premium niche treatments while helping specialized beauty brands reach consumers beyond salon visits. - **Wellness and Self-care:** Vegan, fragrance-free, and conditioning-focused products align cosmetic enhancement with daily self-care routines centered on gentler and more mindful beauty choices. ## Related on Trend Hunter - [Plumping Peptide Serums](https://www.trendhunter.com/trends/blue-peptide-bakuchiol-plump-glow-serum.md) - [Trichologist-Developed Haircare](https://www.trendhunter.com/trends/ogx-progrowth-peptide.md) - [Adaptive Personalized Skincare](https://www.trendhunter.com/trends/personalized-eye-care-products.md) - [Peptide-Powered Renewal-Focused Serums](https://www.trendhunter.com/trends/renewal-peptide-serum.md) - [Slow-Release Lash Conditioners](https://www.trendhunter.com/trends/hour-peptide-care.md) - [Thickening Brow Serums](https://www.trendhunter.com/trends/lash-brow-builder.md) - [Nightly Lash-Conditioning Serums](https://www.trendhunter.com/trends/lash-boost.md) - [Medical Aesthetics Studio Concepts](https://www.trendhunter.com/trends/medical-aesthetics-studio-concept.md) - [Seasonal Eyelash Promotions](https://www.trendhunter.com/trends/wake-up-ready-for-summer.md)