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# Chic Contemporary Watch Designs
The Seiko Prospex Street Series Collection Emphasizes Two Designs

By Kalin Ned | Published 2020-03-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/prospex-street-series
References: [hypebeast](https://hypebeast.com/2020/3/seiko-prospex-street-series-collection-watches-video) & [seikousa](https://seikousa.com/collections/prospex-street-series)

[Seiko's](https://www.trendhunter.com/trends/seiko-prospex-black-series) Prospex Street Series is catching the eye of many fashion-forward consumers who place a strong emphasis on contemporary style. The launch debuts brand-new silhouettes, including the SNE 547P1 and the SNE 545P1. The Japanese watchmaker is dedicated to serving an attention-warranting aesthetic, as well as a trustworthy functionality for both pieces. Both are designed with the "city adventurer" in mind.

The Prospex Street Series is built on numerous inspirations. For one, it takes cues from the "rugged qualities of the iconic Seiko driver's watch" which was first debuted in 1965. However, the new silhouettes seek to "embody duality and alarming versatility." Striking the perfect balance between functionality and urban-friendly aesthetics, the Prospex Street Series is made available through Seiko's website.

Image Credit: Seiko

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 88% | Activity: 69% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Contemporary Watch Designs:** The Seiko Prospex Street Series showcases fashion-forward designs that prioritize contemporary style.
- **Attention-warranting Aesthetic:** Seiko focuses on creating attention-grabbing aesthetics with the Prospex Street Series watches.
- **City Adventurer Inspiration:** The Prospex Street Series is designed for urban explorers, combining functionality with urban-friendly aesthetics.

### Sectors Adopting This

- **Fashion:** The fashion industry can incorporate contemporary watch designs to cater to style-conscious consumers.
- **Jewelry:** The jewelry industry can adapt to the trend of contemporary watch designs by offering stylish and unique timepieces.
- **E-commerce:** The rise of attention-warranting aesthetics in watch designs presents opportunities for the e-commerce industry to showcase and sell these products online.

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