# Athletics-Inspired Luxury Timepieces Seiko Launched a 17th World Athletics Championship Watch By Colin Smith | Published 2022-03-11 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/prospex-speedtimer References: [hypebeast](https://hypebeast.com/2022/3/seiko-limited-edition-automatic-speedtimer-world-athletics-championship) & [seikowatches](https://www.seikowatches.com/ca-en/products/prospex) 'Seiko,' the Japanese luxury timepiece manufacturer, has unveiled the 'Seiko Prospex Speedtimer Limited Edition Chronograph' to commemorate the 17th annual "World Athletics Championships." This watch features an automatic chronograph, which the brand has been perfecting for over 50 years. The design of this timepiece combines the themes of the World Athletics Championship with the eloquent luxury elements that Seiko is famous for. The dial on the watch is all black with a special sand texture meant to replicate the appearance of a running track. Additionally, the edge of the dial near the bezel features a more gray, refined version of the sand texture. The Seiko Prospex Speedtimer Limited Edition will be limited to 400 numbered pieces. The timepiece will release this summer in June for approximately $3,600 USD. Image Credit: Seiko ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 61% | Activity: 16% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### What Makes This Trend Stand Out - **Sport-inspired Luxury Timepieces:** Luxury watch brands can incorporate sports-inspired designs to appeal to a wider customer base. - **Limited-edition Collections:** Producing exclusive, limited-edition timepieces can generate buzz and drive sales for luxury watch brands. - **Automatic Chronographs:** Innovating and improving upon automatic chronographs can become a unique selling point for luxury watch brands. ### Sectors Adopting This - **Luxury Watches:** Luxury watch brands can incorporate sports-inspired designs to appeal to a wider customer base. - **Sporting Events:** Collaborating with sports organizations can lead to unique product designs and increase brand exposure for luxury watch brands. - **Collectibles:** Producing exclusive, limited-edition timepieces can generate buzz and drive sales for luxury watch brands as collectibles. ## Related on Trend Hunter - [Purplish Tokyo Timepieces](https://www.trendhunter.com/trends/seiko-prospex-speedtimer.md) - [70s-Style Motorsports Timepieces](https://www.trendhunter.com/trends/seiko-prospex-speedtimers.md) - [Chromatic Astronaut-Inspired Timepieces](https://www.trendhunter.com/trends/seiko-prospex-speedtimer-ssc947.md) - [Classic Car-Inspired Timepieces](https://www.trendhunter.com/trends/speedometer.md) - [Racing Partnership Watches](https://www.trendhunter.com/trends/seiko-prospex-speedtimer-x-datsun-240z-collection.md) - [Anniversary Mechanical Chronographs](https://www.trendhunter.com/trends/seiko-145th-anniversary.md) - [Exclsuive Automotive Timepieces](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch.md) - [Brand Anniversary Timepiece Models](https://www.trendhunter.com/trends/seiko-prospex-100th-anniversary.md) - [Chic Celestial Ombre Timepieces](https://www.trendhunter.com/trends/seiko-prospex-lx-gmt-us-special-edition.md)