# Abandoned Cali Cribs The 'Prospect' House by Jonathan Segal was Built on an Expansive Barren Lot By Emily Evans | Published 2011-08-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/prospect-house References: [freshome](http://freshome.com/2011/08/19/an-interesting-architecture-approach-the-prospect-house-in-san-diego/) & [jonathansegalarchitect](http://www.jonathansegalarchitect.com/) If the words "abandoned" and "California" seem not to go hand in hand, consider this, the 'Prospect' House designed by Jonathan Segal was developed on an abandoned 7,200 square feet plot of land in La Jolla, San Diego, California. Architect Jonathan Segal totally transformed the expansive site -- which had been barren for nearly 20 years -- into a [contemporary Californian crib](https://www.trendhunter.com/trends/modal-home). The [Prospect House's](https://www.trendhunter.com/trends/prospect-berkshires-resort) stucco exterior and boxy shape is enhanced by modern interior finishings, which allow this abode to act as a private escape from chaotic city life for Jonathan Segal's family. This exchange for family time is complemented by an abundance of natural light that freely pours into the home through its glass floors and ceilings. The Prospect House acts as a great transformation and use of [abandoned space](https://www.trendhunter.com/trends/xstudio). **Implications** - Just as this Californian home repurposes and and gives meaning to an abandoned plot of land, companies can take inspiration when considering retail location. When companies have a unique story behind a product or brand, it can be a highly marketable avenue with consumers. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 78% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Abandoned Space Transformation:** The repurposing of abandoned spaces for modern and aesthetic usage is a growing trend. - **Natural Light Architecture:** Modern architectural design is incorporating an abundance of natural light into house constructions. - **Unique Storytelling:** Unique backstories of businesses and products can be a highly marketable avenue with consumers. ### Who This Affects Most - **Architecture and Interior Design:** Companies specializing in creating contemporary and modern structures are embracing abandoned spaces transformation trend. - **Real Estate Development:** Real estate companies can capitalize on the growing trend of redesigning abandoned spaces, offering aesthetically pleasing living spaces to attract buyers. - **Retail Industry:** Retail businesses can market their products based on unique backstories and innovations to make their products more appealing to consumers. ## Related on Trend Hunter - [Juxtaposing South Californian Homes](https://www.trendhunter.com/trends/emerald-bay.md) - [California Coastline Renovated Homes](https://www.trendhunter.com/trends/big-sur-house.md) - [Modern Ruin-Inspired Californian Homes](https://www.trendhunter.com/trends/romick-house.md) - [Reimagined Retro Californian Ranch](https://www.trendhunter.com/trends/destination-eichler.md) - [Minimal Mid-Century Hollywood Homes](https://www.trendhunter.com/trends/mulholland.md) - [Mid-Century Californian Homes](https://www.trendhunter.com/trends/studio-schcketanz.md) - [Asian Material Suburban Residents](https://www.trendhunter.com/trends/glass-ridge-house.md) - [Sculptural LA Homes](https://www.trendhunter.com/trends/cm-g1.md) - [Hillside Cantilevered Concrete Homes](https://www.trendhunter.com/trends/olancha-drive.md)