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# Unconventional Boutique Butchers
Prospect Butcher Co. Offers Unusual Cuts Sourced from Local Farms

By Niko Pajkovic | Published 2022-06-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/prospect-butcher-co
References: [nytimes](https://www.nytimes.com/2021/01/05/dining/nyc-restaurant-news.html) & [prospectbutcher](https://www.prospectbutcher.com/)

![Unconventional Boutique Butchers](https://cdn.trendhunterstatic.com/thumbs/480/prospect-butcher-co.jpeg)

Prospect Butcher Co. is a boutique butcher shop in Brooklyn, New York, that sells nose-to-tail meats sourced from various local farms situated within a 230-mile radius.

The butcher first opened as a pop-up shop during the pandemic, offering New Yorkers an boutique shopping experience for buying high-end meats and unconventional cuts. The company was founded by Greg Brockman, a professional whole animal butcher with 10 years of butchering experience, and Corey Hammond, a Brooklyn local and entrepreneur.

Now, Prospect Butcher Co. is up and running full time, selling a wide range of meat and poultry cuts, as well rotisserie chickens, gourmet sandwiches, [charcuterie](https://www.trendhunter.com/trends/the-curing-barn), and specialty condiments and seasonings. Some notable menu items offered at Prospect Butcher include their [Housemade Bacon](https://www.trendhunter.com/trends/coleman-introduces) and Wild Game cuts.

Image Credit: Prospect Butcher Co.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 19% | Activity: 33% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Nose-to-tail Butchering:** A trend towards using the entire animal in butchering and cooking, creating opportunities for unique and sustainable dishes.
- **Pop-up Retail:** The rise of pop-up retail shops during the pandemic has allowed for unique shopping experiences and testing grounds for new business concepts.
- **Gourmet Charcuterie:** An increasing demand for high-end charcuterie and specialty meat products, creating opportunities for artisanal butchers to differentiate themselves in the market.

### Where This Applies

- **Artisanal Butchery:** The trend towards unique and sustainable meat offerings creates opportunities for artisanal butchers to serve a niche market.
- **Local Farming:** The sourcing of meat from local farms within a 230-mile radius highlights the benefits and demand for locally-sourced and sustainable food options.
- **Gourmet Food Retail:** The demand for high-end meats and specialty products such as charcuterie and condiments creates opportunities for gourmet food retailers to serve a niche market.

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