# Bubbly Non-Alcoholic Beverages ProsecGo Offers the Taste and Feeling of Drinking Champagne By Laura McQuarrie | Published 2022-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prosecgo References: [prnewswire](https://www.prnewswire.com/news-releases/the-beverage-market-is-heading-in-a-new-direction-and-this-startup-is-leading-the-way-301568424.html) & [instagram](https://www.instagram.com/p/CejeRqZh060/)  ProsecGo by The 3rd [BEVCO](https://www.trendhunter.com/trends/cbd-infused-energy-shot) leans into the "anti-buzz revolution" and it speaks to the increasing number of young consumers who are reducing their consumption of alcohol—or cutting it out entirely. This bubbly, non-alcoholic beverage is a drink that's said to offer the taste and feeling of drinking champagne, all without the headaches and hangovers that may come as a result in the morning. With innovative beverages like ProsecGo, The 3rd BEVCO is tapping into the ever-growing [non-alcoholic beverage market](https://www.trendhunter.com/trends/nonalcoholic-sparkling) and acknowledging that "Gen Z is drinking 20% less alcohol than Millennials did at the same age." Despite the fact that there are many non-alcoholic and sugar-free beverages on the market, ProsecGo is carved into a unique niche and it speaks to a wide range of people who want to celebrate special occasions and everyday moments without alcohol. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 47% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Beverages:** The trend of embracing non-alcoholic beverages is becoming increasingly popular, creating opportunities for new beverage options to enter the market. - **Bubbly Substitutes:** The demand for non-alcoholic bubbly substitutes is increasing, offering a gap in the market for companies to create innovative and high-quality alternatives to traditional alcoholic beverages. - **Anti-buzz Revolution:** As more people opt for reducing or eliminating alcohol consumption, there is a growing market for products and services that cater to the 'anti-buzz revolution' lifestyle and promote non-alcoholic celebrations. ### Where This Applies - **Beverage Industry:** The non-alcoholic beverage industry has the potential to capitalize on the trend of reducing alcohol intake, by innovating new products that offer high-quality and unique substitute options for traditional alcoholic drinks. - **Hospitality Industry:** The hospitality industry can integrate more non-alcoholic and sugar-free beverage options into their menus for guests who are looking for alternatives to traditional alcoholic drinks. - **Event Planning Industry:** The event planning industry can embrace the 'anti-buzz revolution' trend and offer non-alcoholic celebratory options for their clients, providing a unique and appealing selling point for their services. ## Related on Trend Hunter - [Non-Alcoholic Prosecco Alternatives](https://www.trendhunter.com/trends/non-alcoholic-prosecco-alternatives.md) - [Bubbly Wine Alternatives](https://www.trendhunter.com/trends/gold-crush.md) - [Zero-Proof Brunch Beverages](https://www.trendhunter.com/trends/fauxmosa.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Zero-Proof Sparkling Beverages](https://www.trendhunter.com/trends/tost.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Shareable Non-Alcoholic Spritzes](https://www.trendhunter.com/trends/non-alcoholic-spritz.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Celebratory Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz.md)