# Prosecco-Filled Purses Ruffino Prosecco Teamed Up with Stickbaby on a Prosecco Six-Pack Purse By Katherine Pendrill | Published 2019-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prosecco-sixpack-purse References: [delish](https://www.delish.com/kitchen-tools/cookware-reviews/a28220488/ruffino-and-stickybaby-prosecco-wine-six-pack-purse/) & [reservebar](https://www.reservebar.com/products/the-ruffino-prosecco-six-pack?source=pepperjam&publisherId=21181&clickId=2746145890) [Ruffino](https://www.trendhunter.com/trends/aqua-di-venus-ros) Prosecco and Stickbaby are about to help you take your [summer picnic](https://www.trendhunter.com/trends/summer-sipper) to the next level with the debut of the Prosecco Six-Pack Purse. Best of all the purse is see-through so you can show off your summer drink of choice. This year, Ruffino Prosecco teamed up with the Brooklyn-based clothing company to create the ultimate Prosecco accessory. The new Prosecco Six-Pack Purse is essentially a clear handbag filled with six [mini bottles of Ruffino Prosecco](https://www.trendhunter.com/trends/della-vite-doc-treviso-ros-prosecco-gift-set). The bag is also outfitted with a sleek wooden handle, so you can carry your bubbly around in style. As the description for the alcohol-filled handbag reads: "It’s six pack season and The Ruffino Prosecco Six-Pack makes for the ultimate grab-and-go accessory." Image Credit: *Ruffino Prosecco.* ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Alcohol-inspired Accessories:** The collaboration between Ruffino Prosecco and Stickbaby showcases the trend of incorporating alcoholic beverages into fashion accessories. - **Transparent Handbags:** The see-through design of the Prosecco Six-Pack Purse taps into the trend of transparent handbags, offering a unique way to showcase personal belongings. - **Convenient Grab-and-go Packaging:** The Prosecco Six-Pack Purse highlights the trend of portable and easily accessible packaging options, offering a convenient solution for those on the go. ### Who This Affects Most - **Fashion:** The collaboration between Ruffino Prosecco and Stickbaby suggests disruptive innovation opportunities in the fashion industry by combining personal style with alcohol-inspired accessories. - **Beverage:** The Prosecco Six-Pack Purse presents disruptive innovation opportunities in the beverage industry through the development of creative packaging and enhanced consumer experiences. - **Event Planning:** The Prosecco Six-Pack Purse offers disruptive innovation opportunities for event planners to enhance the overall guest experience by incorporating unique and interactive accessories. ## Related on Trend Hunter - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Single-Serve Sparkling Wines](https://www.trendhunter.com/trends/wander-ivy-bubbles.md) - [Party-Ready Collectible Bags](https://www.trendhunter.com/trends/buzzbagz.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Wine-Based Canned Cocktails](https://www.trendhunter.com/trends/picnic-brunch.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Seasonal Sparkling Wine Gifts](https://www.trendhunter.com/trends/della-vite-doc-treviso-ros-prosecco-gift-set.md) - [Delicate Italian Sparkling Wine](https://www.trendhunter.com/trends/italian-sparkling-wine.md)