# Prosecco Rosé Wines For the First Time, Italy is Approving the Production of Prosecco Rosé By Laura McQuarrie | Published 2020-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prosecco-rose References: [foodandwine](https://www.foodandwine.com/news/prosecco-rose-doc-approval-2021) & [timeout](https://www.timeout.com/news/cin-cin-pink-prosecco-is-now-officially-a-thing-052220) Prosecco, the sparkling wine of [Italy](https://www.trendhunter.com/trends/pila-proteica), can only come from the Friuli or Veneto regions in the north-east of Italy and now, after years of discussions, [Prosecco Rosé](https://www.trendhunter.com/trends/think-wine-sparkling-ros) is on its way. As ever, there will be limitations in place to keep Prosecco Rosé strictly Italian, as an official announcement states that sales will only be allowed from the 1st of January after the harvest, and the product must be made from a majority of white Glera grapes. Within the last few years, rosé and pink-colored spirits have become immensely popular and Prosecco Rosé is sure to capture the interests of drinkers. Prosecco Rosé is being introduced at a tough time for the wine industry and it’s estimated that there will be up to 30 million bottles of Prosecco Rosé produced annually. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 23% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Prosecco Rosé:** The introduction of Prosecco Rosé wine opens up new opportunities for the wine industry to attract rosé and pink-colored spirits drinkers. - **Italian Sparkling Wine:** The approval of Prosecco Rosé production in Italy provides a chance for Italian wine producers to further expand their offerings to meet the growing consumer demand for sparkling wines. - **Regional Wine Production:** The designation of Friuli or Veneto regions for Prosecco Rosé production highlights the importance of regional wine production and the potential for other regions to develop unique wine varieties that are locally sourced and defined. ### Industries Being Reshaped - **Wine Industry:** The introduction of Prosecco Rosé presents a growth opportunity in the wine industry to tap into the popularity of rosé and pink-colored spirits. - **Italian Beverage Industry:** The approval of Prosecco Rosé production in Italy may also benefit the Italian beverage industry by attracting more international consumers and boosting the country's economy. - **Tourism Industry:** The regional production of Prosecco Rosé wines in the Friuli or Veneto regions provides a unique tourism opportunity for wine enthusiasts to explore the local wine cultures and tasting experiences. ## Related on Trend Hunter - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Opulent Italian Rosés](https://www.trendhunter.com/trends/cupiolo.md) - [High-End Prosecco Wine Lines](https://www.trendhunter.com/trends/voga-italia.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Seasonal Sparkling Wine Gifts](https://www.trendhunter.com/trends/della-vite-doc-treviso-ros-prosecco-gift-set.md) - [Delicate Italian Sparkling Wine](https://www.trendhunter.com/trends/italian-sparkling-wine.md) - [Versatile Sparkling Wines](https://www.trendhunter.com/trends/cala-bennati.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md)