# Climate-Conscious Custom Haircare Prose & BreezoMeter are Enhancing Personalized Formulations By Laura McQuarrie | Published 2022-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prose-breezometer References: [businesswire](https://www.businesswire.com/news/home/20220324005639/en) & [blog.breezometer](https://blog.breezometer.com/prose-breezometer-personalized-hair-products#:~:text=Prose's%20new%20partnership%20with%20BreezoMeter) Custom beauty brand [Prose](https://www.trendhunter.com/trends/custom-scalp-serum) and BreezoMeter, the climate tech company that powers the air quality index on the Apple Weather App, are teaming up to take [personalized hair care](https://www.trendhunter.com/trends/curlsbot) to the next level with formulas that offer protection from various climate conditions. Equipped with environmental intelligence to deliver personalized protection against pollution, smoke and other factors, custom formulas are now even more bespoke and problem-solving. An individual’s environment plays a large part in the [health of their hair and scalp](https://www.trendhunter.com/trends/nutrire) and this pioneering approach to beauty acknowledges that areas closer to industrial complexes are more polluted than rural areas. As such, supportive ingredients will be added based on the environmental factors or "geo aggressors" detected in a user's specific location. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 83% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Climate-conscious Haircare:** Personalized hair care is incorporating environmental intelligence to offer protection against pollution and other factors. - **Bespoke Formulations:** Custom formulas are now more problem-solving and protective by identifying environmental factors. - **Tech-enhanced Beauty:** Integration of climate tech is innovating the beauty industry to create more personalized and effective products. ### Sectors Adopting This - **Beauty & Personal Care:** Pioneering approaches to beauty acknowledge the impact of environment on an individual's health and offer solutions. - **Technology:** Climate tech is disrupting the beauty industry and enhancing personalized formulations. - **Environmental Services:** Companies are leveraging environmental intelligence to create climate-conscious solutions for consumers. ## Related on Trend Hunter - [Made-to-Order Scalp Serums](https://www.trendhunter.com/trends/custom-scalp-serum.md) - [AI-Powered BeautyTech Platforms](https://www.trendhunter.com/trends/singular-by-prose.md) - [Skin-Caring Pollution Tools](https://www.trendhunter.com/trends/ai-drop-finder.md) - [High-Performance Customized Haircare](https://www.trendhunter.com/trends/esalon-custom-hair-care.md) - [Revolutionary Haircare Sets](https://www.trendhunter.com/trends/the-hair-lab.md) - [Scalp-Supporting Botanical Blends](https://www.trendhunter.com/trends/zeropollution.md) - [Reparative Biotech Haircare](https://www.trendhunter.com/trends/sos-custom-repair.md) - [Biotechnology-Powered Haircare Regimens](https://www.trendhunter.com/trends/biotech-blowout.md) - [AI-Enabled Haircare Tools](https://www.trendhunter.com/trends/ai-haircare-advisor.md)