# Couture Exuberance Editorials The Proporcao Vogue Brazil Fashion Story Embraces Excess By Jana Pijak | Published 2013-04-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/proporcao-vogue-brazil References: [designscene.net](http://www.designscene.net/2013/04/fabio-bartelt-vogue-brazil.html) & [vogue.globo](http://vogue.globo.com/) Exaggerated proportions and vibrantly vivid hues take center stage in the ‘Proporcao’ [Vogue](https://www.trendhunter.com/trends/no-rules-club) Brazil editorial. This striking fashion story features models Cris Herrmann and Carol Thaler who are captured by photographer Fabio Bartelt’s lens. The crimson haired beauties pose streetside and in studio while sporting an exaggerated wardrobe of [couture staples](https://www.trendhunter.com/trends/la-robe-ketchup). Visionary stylist Daniel Ueda dresses the models in oversized knits, vibrantly printed outerwear and sculptural dress forms that feature [unconventional silhouettes](https://www.trendhunter.com/trends/the-future-is-not-set). Pushing the boundaries of traditional styling, this fierce image series puts focus on the importance of fantasy and excess in the fashion world. Experimenting with a variety of shapes and colors, ‘The Proporcao’ Vogue Brazil editorial highlights retro opulence that is refreshed to fit a modern generation. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Exaggerated Proportions:** Disruptive innovation opportunity: Explore the development of new clothing designs that push the boundaries of traditional proportions. - **Vibrant Hues:** Disruptive innovation opportunity: Create new, bold color palettes that stand out in the fashion industry and appeal to modern consumers. - **Fantasy Fashion:** Disruptive innovation opportunity: Fuse elements of fantasy and excess with practical fashion designs to create unique and eye-catching clothing lines. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Incorporate exaggerated proportions and vibrant hues into mainstream fashion, leading to new trends and styles. - **Photography:** Disruptive innovation opportunity: Experiment with capturing unconventional silhouettes and vibrant colors in fashion photography to create captivating visual narratives. - **Styling:** Disruptive innovation opportunity: Challenge traditional styling norms by incorporating elements of fantasy and excess, inspiring new fashion directions. ## Related on Trend Hunter - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)