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# Yam-Based Meatless Alternatives
ProPlant Foods is Introducing Chicken Alternatives to India

By Laura McQuarrie | Published 2021-03-15 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/proplant-foods
References: [theveganindians](https://www.theveganindians.com/exclusive-promeat-to-enter-indian-mock-meat-market-with-its-innovative-elephant-foot-yam-based-products/)

ProPlant Foods is bringing innovative meatless alternatives to the Indian market with its ProMeat range and innovative products made with [Elephant Foot Yam](https://www.trendhunter.com/trends/elephant-family-usa), an indigenously grown tuber crop. The ingredient is widely available in the country and it boasts a fibrous texture and a bland taste, which makes it perfect for soaking up the flavors of spices and curries. The ProMeat range includes mock meat products such as [plant-based burger patties](https://www.trendhunter.com/trends/blue-tribe-products), [minced meat](https://www.trendhunter.com/trends/beyond-ground) and kebabs, all of which combine yam with textured vegetable protein to replicate the look and texture of meat.

Currently, ProMeat is looking for seed funding and is on a mission to set up a pilot plant by the end of the year.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 16% | Activity: 17% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Meatless Alternatives with Yam:** ProPlant Foods uses yam to create innovative meatless alternatives
- **Plant-based Meat Products in India:** ProPlant Foods introduces plant-based burger patties and minced meat to the Indian market
- **Texture Innovation for Mock Meat:** ProPlant Foods uses textured vegetable protein with yam to replicate the texture of meat in its mock meat products

### Industries Being Reshaped

- **Food and Beverage:** ProPlant Foods is disrupting the food and beverage industry with its innovative meatless alternative products made with yam
- **Agriculture:** The use of Elephant Foot Yam in the ProMeat range represents an opportunity to promote and develop Indian agriculture
- **Sustainable Goods:** ProPlant Foods offers a sustainable alternative to traditional meat with its plant-based products that use yam and textured vegetable protein

## Related on Trend Hunter

- [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md)
- [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md)
- [Sweet Potato-Based Burgers](https://www.trendhunter.com/trends/mcyam.md)
- [Indian Plant-Based Meat Brands](https://www.trendhunter.com/trends/plantbased-meat-brand.md)
- [Lamb-Inspired Meat Alternatives](https://www.trendhunter.com/trends/plantbased-lamb-strips.md)
- [Texture-Driven Plant-Based Proteins](https://www.trendhunter.com/trends/naplasol-promyc-mycoprotein-line.md)
- [Soy-Based Beef Alternatives](https://www.trendhunter.com/trends/plantbased-beef.md)
- [Bean-Based Meat Replacement Solutions](https://www.trendhunter.com/trends/vitatex-wheat-fava-flakes-svp-pro.md)
- [Alternative Meat Snacks](https://www.trendhunter.com/trends/alternative-meat-snacks.md)
