# Fashion Shop Cafe Hybrids 'Property Of...' Store is Both a Cool Hangout and Retail Establishment By Katherinev123 | Published 2011-10-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/property-of-store References: [retaildesignblog.net](http://retaildesignblog.net/2011/10/12/property-of-store-in-a-cafe-amsterdam/) & [amarigepanache](http://amarigepanache.com/2011/03/27/topshop-property-of-amsterdam/) The 'Property Of...' store in Amsterdam is kind of like the "inception" of retail establishments. It is actually a [store within a cafe](https://www.trendhunter.com/trends/la-maison-gnrale), offering its customers both a laid-back coffee shop in which to hang out as well as a place to shop for stylish accessories. Combinining a [cafe culture](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship) with a retail twist, the business was founded by designers and cafe owners Richard Chamberlainand and Peter Teo, who began their accessories line back in 2007. Now, the pair have opened their first flagship 'Property Of...' store in Amsterdam, which reflects their "store in a cafe" origins, says Retail Design Blog. On offer is a collection of [modern accessories](https://www.trendhunter.com/trends/topologie) -- handbags, in particular -- in addition to magazines, notebooks and coffee. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Cafe-retail Hybrids:** The trend of combining a cafe culture with a retail twist is creating innovative business opportunities. - **Multi-purpose Spaces:** The rise of multi-purpose spaces that offer both leisure and retail experiences presents disruptive innovation opportunities. - **Experience-driven Retail:** The integration of experiential elements with traditional retail concepts is reshaping the industry and opening avenues for innovation. ### Where This Applies - **Fashion Retail:** The fashion retail industry can explore the concept of cafe-retail hybrids to enhance customer engagement and create unique shopping experiences. - **Hospitality:** The hospitality industry can adopt the concept of multi-purpose spaces to provide guests with convenient shopping options and enhance their overall experience. - **Consumer Goods:** The consumer goods industry can tap into the trend of experience-driven retail to differentiate their products and build stronger customer loyalty. ## Related on Trend Hunter - [Dual-Function Retail Stores](https://www.trendhunter.com/trends/haus-coffee.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Immersive High-Fashion Retail Experiences](https://www.trendhunter.com/trends/bookstore-and-caf.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Luxury Fashion Label Cafes](https://www.trendhunter.com/trends/dior-cafe.md) - [Community-Driven Retail Stores](https://www.trendhunter.com/trends/stone-islands-munich-store.md) - [Luxury Fashion-Branded Hospitality Projects](https://www.trendhunter.com/trends/restaurant-coffee-shop.md)