# Scrumptiously Sketched Snacks Propercorn Packaging Delightfully Depicts Delicious Ingredients By Amelia Roblin | Published 2013-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/propercorn-packaging References: [thedieline](http://www.thedieline.com/blog/2013/4/19/propercorn.html) & [zoemof](http://www.zoemof.com/index.php?/work-images/propercorn/2/) The prospect of eating popcorn is just as appealing as the appearance of Propercorn packaging. With this endearing design, consumers will be enticed twice: once with their eyes and again with their taste buds. Zoe More O'Ferrall opted for a combined look when designing these [bags of popcorn](https://www.trendhunter.com/trends/popcorn-shed-products), including a mess of popped kernels in photographic form at the top, and featuring lovely cartoony illustrations down below. This way, the shopper can better imagine the experience of opening the pouch; meanwhile, he or she will be delighted by the hand-drawn references to the flavor of each variety. An ocean wave brands the [Sea Salt sort](https://www.trendhunter.com/trends/pop-secret-butter-meter) and a bowl and some green bushels represent Sour Cream and Chive flavor on Propercorn packaging. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 57% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Photographic Packaging:** Exploring the use of photographic elements in packaging design to create visual appeal and entice consumers. - **Hand-drawn Illustrations:** Utilizing hand-drawn illustrations in packaging design to evoke a sense of charm and enhance the consumer experience. - **Flavor-themed Visuals:** Incorporating visually representative elements to communicate the flavor profile of a product and spark consumer interest. ### Who This Affects Most - **Food Packaging:** Opportunity for food packaging companies to incorporate innovative design techniques, such as photographic elements and hand-drawn illustrations, to make their products stand out on store shelves. - **Snack Manufacturing:** Snack manufacturers can leverage flavor-themed visuals on packaging to enhance brand storytelling and attract consumers seeking unique flavor experiences. - **Graphic Design:** Graphic design firms can explore the use of photography and hand-drawn illustrations in packaging design as a strategy to differentiate their clients' products and create memorable brand identities. ## Related on Trend Hunter - [Colorful Premium Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-rainbow-sweet-salt.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Gourmet Kettle Corn Snacks](https://www.trendhunter.com/trends/belles-gourmet-popcorn.md) - [Flavor-Wrapped Popcorn Cups](https://www.trendhunter.com/trends/popcorn-cups.md) - [Pillow-Sized Snack Packs](https://www.trendhunter.com/trends/sweet-and-salty-popcorn.md)