# Chocolate-Infused Popcorns The Propercorn Chocolate Popcorn is Sweet, Savory and Satisfying By Michael Hemsworth | Published 2018-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/propercorn-chocolate-popcorn References: [foodbev](https://www.foodbev.com/news/propercorn-releases-new-chocolate-flavoured-popcorn/) Picking up a chocolate bar to snack on isn't the healthiest option when craving a sweet snack, so the new [Propercorn](https://www.trendhunter.com/trends/popcorn-chicken-popcorn) Chocolate Popcorn has been unveiled by the brand as a new option for consumers to enjoy in place. The brand has reported that 94% of 25-35-year-olds in the UK seek out chocolate snacks about once a week, which is what makes this new product flavor so appealing. Containing “roughly half the calories of a traditional chocolate bar," the snack contains just 126 calories per serving and is made with Fairtrade Peruvian cocoa, Demerara sugar, whole milk and sea salt. The Propercorn Chocolate Popcorn will be available at [Ocado](https://www.trendhunter.com/trends/real-hot-chocolate) and [Waitrose](https://www.trendhunter.com/trends/white-chocolate-pistachio-nuts-with-sea-salt-bar) this month, while availability at Tesco will start in July in two bag sizes. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Chocolate Snacks:** There is an opportunity for the creation of healthy chocolate snacks to satisfy consumers' sweet cravings without the unhealthy ingredients. - **Innovative Popcorn Flavors:** The trend of innovative popcorn flavors presents an opportunity for brands to differentiate themselves in the market. - **Fairtrade Ingredients:** Using Fairtrade ingredients presents an opportunity for brands to appeal to ethically conscious consumers. ### Sectors Adopting This - **Health Food:** The healthy chocolate snack trend presents an opportunity for the health food industry to create new products. - **Snack Food:** The innovative popcorn flavor trend presents an opportunity for the snack food industry to create new products and attract consumers. - **Fairtrade:** The trend of using Fairtrade ingredients presents an opportunity for the Fairtrade industry to partner with snack and health food brands. ## Related on Trend Hunter - [Crispy Chocolate Popcorn Snacks](https://www.trendhunter.com/trends/poppets-choc-toffee-popcorn.md) - [Chocolate-Coated Popcorn Bars](https://www.trendhunter.com/trends/chocolatecoated-popcorn.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md) - [Chocolate-Covered Toffee Popcorns](https://www.trendhunter.com/trends/chocolate-toffee-popcorn.md) - [Chocolate Mint Popcorn Snacks](https://www.trendhunter.com/trends/chocolate-mint-popcorn.md) - [Fruity Chocolate Bars](https://www.trendhunter.com/trends/popcorn-kitchen-1.md) - [Hazelnut-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/butterkist-crunchy-hazelnut-chocolate.md) - [Lifestyle-Conscious Popcorn Snacks](https://www.trendhunter.com/trends/proper-snacks-propercorn.md) - [Winter-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/white-chocolate-marshmallow-popcorn.md)