# Spicy Streaming Service Snacks PROPER x Netflix & Chilli Caramel Popcorn Delivers Swicy Flavor By Michael Hemsworth | Published 2024-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/proper-x-netflix-chilli-caramel-popcorn References: [foodbev](https://www.foodbev.com/news/proper-snacks-partners-with-netlfix-on-limited-edition-npd) & [proper](https://proper.co.uk/)  PROPER x [Netflix](https://www.trendhunter.com/trends/sweet-and-salty-popcorn) & [Chilli Caramel](https://www.trendhunter.com/trends/pine-lime-toothpaste) Popcorn is the latest creation through a partnership between [PROPER Snacks](https://www.trendhunter.com/trends/popcorn-chicken-popcorn) and Netflix that will provide consumers with the perfect option to enjoy when streaming their favorite show or movie. The snack starts off with PROPER's signature popcorn that's covered in a chilli and caramel coating to give it a swicy -- sweet and spicy -- flavor profile to satisfy increased demand for this taste variety. The popcorn is making its way to the UK market, and boasts a high-fiber profile that's made with natural flavoring, less than 100-calories per serving, vegan-friendly, gluten-free and HFSS-compliant. PROPER Snacks Founder Cassandra Stavrou spoke on the PROPER x Netflix & Chilli Caramel Popcorn saying, "Partnering with Netflix is a huge moment for Proper. It directly speaks to our rapid growth over the past decade. For two brands that are synonymous with the night-in, it's a natural fit...We strive to shake up the category, driving growth and keeping it fresh and flavour-packed. 'Netflix and Chilli Caramel' is the perfect addition to watching your favourite Netflix shows for a proper night. We can’t wait for fans to try it.” ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 58% | Activity: 69% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Swicy Flavor Innovation:** The introduction of the swicy flavor combines sweet and spicy elements to cater to consumers craving unique taste experiences. - **Collaborative Brand Marketing:** Brands like PROPER Snacks and Netflix are forming strategic partnerships to enhance product appeal and tap into shared consumer bases. - **Health-conscious Snacking:** Developing snacks with high-fiber, natural flavoring, and dietary compliance addresses the rising demand for healthier, indulgent treats. ### Where This Applies - **Food and Beverage:** Incorporating innovative flavor profiles and health benefits in snacks is reshaping the competitive landscape of the food and beverage industry. - **Entertainment:** Collaborations between snack brands and streaming services offer new avenues for enhancing the home entertainment experience. - **Health and Wellness:** The push for vegan-friendly and gluten-free snack options aligns with growing consumer focus on health and wellness. ## Related on Trend Hunter - [Pillow-Sized Snack Packs](https://www.trendhunter.com/trends/sweet-and-salty-popcorn.md) - [Streaming Service Snack Ranges](https://www.trendhunter.com/trends/netflix-now-popping.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md) - [Lifestyle-Conscious Popcorn Snacks](https://www.trendhunter.com/trends/proper-snacks-propercorn.md) - [Fried Chicken Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-chicken-popcorn.md) - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Streaming Series Snack Chips](https://www.trendhunter.com/trends/pepsico-and-netflix.md) - [Spicy-Sweet Popcorn Snacks](https://www.trendhunter.com/trends/garrett-popcorn-and-mikes-hot-honey.md)