# All-Pink Corner Shops The Proper x Barbie Shop Shares Co-Branded Popcorn Packs By Laura McQuarrie | Published 2023-07-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/proper-x-barbie References: [londonworld](https://www.londonworld.com/whats-on/a-barbie-themed-corner-shop-london-july-4207313)  In anticipation of the upcoming Barbie Movie, fans of all ages are eager to immerse themselves in larger-than-life experiences inspired by the iconic doll's hot pink world, and the [Proper x Barbie corner shop](https://www.trendhunter.com/trends/barbie-the-movie) is coming soon to London. This co-branded shop created with the snack brand is popping up to celebrate the highly anticipated summer movie and guests can look forward to strolling aisles filled with popcorn, picking up [co-branded popcorn packs](https://www.trendhunter.com/trends/sweet-and-salty-popcorn) and enjoying the party atmosphere created by guest DJs. Within this destination for Barbie fans, there's also a hidden glow-up room that offers [Barbie nail art and tooth gems](https://www.trendhunter.com/trends/girls-nite-out). The hot pink Proper x Barbie popcorn snack packs are just as boldly branded as the all-pink London corner shop itself. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 92% | Activity: 97% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Co-branded Experiences:** Creating immersive experiences through collaborations with popular brands can drive excitement and engagement. - **Pop-up Retail:** Temporary retail spaces offer a unique and limited-time experience for customers, generating a sense of urgency and exclusivity. - **Celebrity/character Tie-ins:** Partnering with beloved celebrities or iconic characters can create a strong emotional connection with consumers and drive brand loyalty. ### Industries Being Reshaped - **Snack Food:** Collaborating with entertainment properties to create co-branded snacks expands market reach and taps into fan enthusiasm. - **Retail:** Creating pop-up stores that cater to specific themes or fan bases can generate buzz and increased foot traffic. - **Beauty:** Offering unique beauty experiences, such as nail art and tooth gems, can attract customers seeking personalized and memorable interactions. ## Related on Trend Hunter - [Doll Movie-Themed Popcorns](https://www.trendhunter.com/trends/barbie-the-movie.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Fashion Doll Sodas](https://www.trendhunter.com/trends/olipop-x-barbie.md) - [Exclusive Toy-Inspired Candy Bars](https://www.trendhunter.com/trends/barbie-chocolate-bars.md) - [Doll-Themed Frozen Yogurts](https://www.trendhunter.com/trends/barbie-land-berry-pink.md) - [Doll-Themed Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-1.md) - [Barbie Paint Collabs](https://www.trendhunter.com/trends/backdrop-x-barbie.md) - [Filmic Pink Burgers](https://www.trendhunter.com/trends/bk-barbie-combo.md)