# Juicy Apple-Flavored Whiskeys The Proper No. Twelve Irish Apple Comes in Three Bottle Options By Michael Hemsworth | Published 2023-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/proper-no-twelve-irish-apple References: [bevnet](https://www.bevnet.com/spirits/2023/conor-mcgregor-proper-no-twelve-irish-whiskey-introduce-new-irish-apple-flavor) & [properirishapple](https://properirishapple.com/)  The Proper No. Twelve Irish [Apple](https://www.trendhunter.com/trends/blazin-apple) whiskey has been debuted as a new spirit from the brand to deliver exceptional flavor for discerning fans to try out as a different take on a classic option. The spirit comes in 50ml, 750ml and one-liter bottles, and features a 70-proof profile that starts off with the brand's signature whiskey before being paired with crisp apple flavor. Sippers can also enjoy notes of oak, warm caramel and browned butter with a smooth finish to boot. Chief Marketing Officer for [Proximo Spirits](https://www.trendhunter.com/trends/devils-reserve-by-cuervo) Lander Otegui commented on the Proper No. Twelve Irish Apple whiskey saying, "Since its inception, Proper No. Twelve Irish Whiskey has grown into an industry leader, rivaling 100+ year-old competitors. Now, we’re looking to do it again with Proper Irish Apple, creating the new gold standard in the [Flavored Whiskey category](https://www.trendhunter.com/trends/teeling-whiskey-christmas-batch)." ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 8% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Flavored Whiskey Category:** Creating new gold standards in the flavored whiskey category through innovative flavors such as apple and whiskey blend. - **Product Diversification:** Diversifying the product line with new flavors by blending the traditional whiskey flavor with unique fruits or herbs will help in capturing a wider market segment. - **Craft and Unique Spirits:** Creating small batch, craft spirits and experimenting with unique blends will lead to constant innovation in the spirits industry. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** Innovating new flavors and blends in the alcoholic beverage industry will lead to higher sales and customer retention. - **Whiskey Industry:** Experimenting with unique blends of herbs, fruits, and spices will open new doors for innovation in the whiskey industry. - **Craft Spirits Industry:** Creating small batch craft spirits with unique flavors and blends will enable the craft spirits industry to carve out a niche for themselves and make a mark in the alcoholic beverage industry. ## Related on Trend Hunter - [Limited-Edition Aged Single Malts](https://www.trendhunter.com/trends/thirteen-yearold-single-malt.md) - [Apple-Inspired Whisky-Based Liqueurs](https://www.trendhunter.com/trends/blazin-apple.md) - [Crisp Autumnal Apple Vodkas](https://www.trendhunter.com/trends/holy-grass-vodka-apple.md) - [Sweet Apple-Based Brandies](https://www.trendhunter.com/trends/organic-apple-brandy.md) - [Imperial-Style Hard Ciders](https://www.trendhunter.com/trends/american-apple.md) - [Sweet Autumnal Vodka Flavors](https://www.trendhunter.com/trends/xix-vodka-toffee-apple.md) - [Classically Flavored Ciders](https://www.trendhunter.com/trends/kopparberg-crisp-apple.md) - [Zesty Fruit Liqueurs](https://www.trendhunter.com/trends/apple-ginger-gin-liqueur.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md)