# Pre-Cooked Mint Chocolate Oatmeals Proper Good Adds 'mint choc chip & maple' Oatmeal to Its Line By Niko Pajkovic | Published 2022-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/proper-good References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/20770-clean-label-snack-brand-introduces-new-prepared-oats-flavor) & [eatpropergood](https://eatpropergood.com/)  Proper Good, a [clean-label food brand](https://www.trendhunter.com/trends/proper-good-soups) that offers delivery services throughout the U.S., has expanded its pre-cooked oatmeal line with the launch of a new '[mint choc chip & maple](https://www.trendhunter.com/trends/kachava-chocolate-mint)' flavor. Like the brand's other oatmeal products, the new flavor will consist of a steel-cut oat base packaged in a microwavable, BPA-free pouch. In addition, the product is entirely plant-based, vegan, and gluten-free, making it a viable option for a variety of diet plans. In total, the product consists of just [five all-natural ingredients](https://www.trendhunter.com/trends/quaker-oats-fruit) and can be prepared within minutes, providing consumers with a nutritious snack that they can eat while on the go. Currently, the ready-made oatmeal is available on Porper Good's website where it can be purchased individually or added to a custom subscription plan. Image Credit: Proper Good ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 20% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Convenience Foods:** Opportunity for brands to innovate and expand their product lines to appeal to health-conscious consumers looking for nutritious and convenient meal options. - **Clean Label Foods:** Opportunity for brands to innovate and use natural, recognizable ingredients in their products to appeal to consumers concerned with product safety and transparency. - **Microwavable Packaging:** Opportunity for brands to innovate in packaging technology and offer convenient microwavable options for on-the-go consumers. ### Industries Being Reshaped - **Convenience Foods:** Existing and new players in the industry can invest in the development of plant-based, clean label, and microwavable products to meet the demands of health-conscious consumers. - **Meal Delivery Services:** Opportunity for meal delivery services to expand their product offerings with plant-based, clean label, and microwavable options, targeting consumers who are looking for convenience and healthy and nutritious meal options. - **Subscription Food Services:** Subscription food services can partner with brands that offer plant-based, clean label, and microwavable products to provide customers with a variety of healthy and convenient meal options on a recurring basis. ## Related on Trend Hunter - [Nostalgic Protein-Rich Oatmeals](https://www.trendhunter.com/trends/protein-oatmeal.md) - [Unique Ready-to-Eat Oats](https://www.trendhunter.com/trends/lemon-and-chocolate-coconut.md) - [Plant-Based Overnight Oats](https://www.trendhunter.com/trends/cocojune.md) - [High-Fiber Instant Oatmeals](https://www.trendhunter.com/trends/mylk-labs.md) - [Indulgent Breakfast Oat Cereals](https://www.trendhunter.com/trends/instant-quaker-oats.md) - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md) - [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md) - [Flavored Organic Oatmeal Lines](https://www.trendhunter.com/trends/regenerative-organic-certified.md) - [Seasonal Ready-To-Eat Oatmeal Products](https://www.trendhunter.com/trends/apples-cinnamon.md)