# Lifestyle-Conscious Snack Chips This New PROPER Crisps Range is HFSS-Compliant By Michael Hemsworth | Published 2022-09-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/proper-crisps References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/proper-snacks-takes-on-crisp-category-with-new-hfss-compliant-range-15-09-2022/) & [proper](https://proper.co.uk)  This new PROPER crisps range has been unveiled for the UK market as a series of snacks for consumers looking to enjoy a crunchy indulgence in a lifestyle-conscious way. The crisps are positioned as a healthier alternative to conventional potato chips and contain 30% less fat and salt than the competition. Featuring [fiber and protein](https://www.trendhunter.com/trends/cronchclub), the snacks are free from palm oil, gluten-free and also vegan-friendly to ensure they're as applicable as possible for most consumers. The snacks come in three flavors including Flame Grilled Steak, Cheese & Onion and Thai Chilli. Founder Cassandra Stavrou spoke on the new PROPER crisps range saying, "First it was [popcorn](https://www.trendhunter.com/trends/new-proper-snacks-propercorn), then it was [lentil chips](https://www.trendhunter.com/trends/proper-house-hot-sauce-lentil-chips). Now we’re ready to take on the snacking category with our newest range. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 74% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Lifestyle-conscious Snacking:** Opportunity for developing snacks that are positioned as a healthier alternative to conventional snacks - **Hfss-compliant Snacking:** Opportunity for developing snacks that meet criteria for advertising to children and are healthier than most conventional snacks - **Plant-based Snacking:** Opportunity for developing snacks that are free from animal products and friendly for vegan consumers ### Who This Affects Most - **Snack Industry:** Opportunity for this industry to develop innovative snack products that are healthier, conform to advertising regulations and meet the requirements of lifestyle-conscious consumers - **Plant-based Food Industry:** Opportunity for this industry to cater to the growing demand for plant-based snacks and develop products that are both sustainable and healthy - **Nutrition and Health Industry:** Opportunity for this industry to provide research and development support for the snack industry in creating healthier and nutritionally valuable snack products ## Related on Trend Hunter - [Health-Focused Lentil Chips](https://www.trendhunter.com/trends/properchips-multipack-range.md) - [Lifestyle-Conscious Popcorn Snacks](https://www.trendhunter.com/trends/proper-snacks-propercorn.md) - [Portioned Lentil Chip Packaging](https://www.trendhunter.com/trends/properchips-multipacks.md) - [Boldly Flavored Chickpea Chips](https://www.trendhunter.com/trends/flavored-chickpea-chip.md) - [Flavorful Low-Salt Snack Chips](https://www.trendhunter.com/trends/tyrrells-lightly-sea-salted.md) - [Carbon-Neutral Snack Chips](https://www.trendhunter.com/trends/10-acre-crisps.md) - [Plant-Based Low-Calorie Rice Crisps](https://www.trendhunter.com/trends/chikas-rice-crisps.md) - [High-Fiber Cheese-Flavored Snacks](https://www.trendhunter.com/trends/cheese-snack-range.md) - [Crunchy Nut-Free Snack Products](https://www.trendhunter.com/trends/proper-crunch-corn.md)