# Cinnamon-Dusted Tortilla Chips Proper Chips Unveils Sweet Cinnamon Tortilla Chips By Kanesa D | Published 2025-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/proper-chips-1 References: [times.co.nz](https://www.times.co.nz/business/proper-crisps-launches-limited-edition-sweet-cinnamon-tortilla-chips/) & [propercrisps](https://www.propercrisps.com/)  New Zealand-based potato chip company [Proper Crisps](https://www.trendhunter.com/trends/properchips-multipack-range) is elevating the snack aisle with its limited-edition Cinnamon Tortilla Chips, a sweet twist on the brand’s classic savoury offerings. Inspired by Mexican buñuelos and crafted with Kiwi crisp expertise, the chips combine a light, crunchy [corn tortilla](https://www.trendhunter.com/trends/rolled-tortilla-chips1) with the perfect balance of [cinnamon sugar](https://www.trendhunter.com/trends/pringles-mingles-cinnamon-sugar) and warming spice. Perfect for snacking straight from the bag or dressed up as dessert nachos, the launch also features a special collaboration with Chef Carlos Rodriguez of Xolo Taqueria in Christchurch, who is serving a limited-time version topped with spiced syrup and berry compote from October 18–31. The Cinnamon Tortilla Chips retail for $5.59 and are available in supermarkets nationwide for a limited run starting mid-October. Image Credit: Proper Crisps ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 24% | Activity: 28% | Freshness: 58% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sweet-savory Flavor Fusion:** The blending of sweet and savory flavors in snacks is creating adventurous taste experiences that appeal to consumers seeking novelty. - **Limited-edition Collaborations:** Brands are leveraging limited-edition collaborations with chefs to create unique products that generate buzz and drive consumer interest. - **Cultural Culinary Inspiration:** Drawing inspiration from traditional international recipes, like Mexican buñuelos, is enabling snack brands to offer innovative products with a global twist. ### Where This Applies - **Snack Foods:** The snack food industry is seeing a rise in creative flavor profiles like cinnamon-dusted tortilla chips, which cater to an evolving consumer palette. - **Food Retail:** Supermarkets and food retailers are offering exclusive, limited-time products that entice customers and build excitement for in-store shopping. - **Culinary Arts:** Chefs collaborating with snack brands are pushing the boundaries of traditional food offerings, bringing diverse and authentic culinary experiences to consumers. ## Related on Trend Hunter - [80s-Era Peanut Butter Snacks](https://www.trendhunter.com/trends/peanut-butter-boppers.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Chocolate-Dipped Matzo Chips](https://www.trendhunter.com/trends/chocolate-dipped-matzo-chips.md) - [Free-From Comfort Food Chips](https://www.trendhunter.com/trends/lays-baked.md) - [Well-Seasoned Pretzel Cracker Snacks](https://www.trendhunter.com/trends/seasoned-pretzels.md) - [Seasoned Plantain Chip Debuts](https://www.trendhunter.com/trends/chiquita-1.md) - [Chocolate Holiday Dessert Campaigns](https://www.trendhunter.com/trends/international-chocottone-day.md) - [Flavor-Forward Gluten-Free Crackers](https://www.trendhunter.com/trends/miltons-gluten-free-crackers.md) - [Fudge-Stuffed Dessert Pizzas](https://www.trendhunter.com/trends/stuffed-crust-pizzert.md)