# Low-Density Ice Cream Packaging The Innovia Films Propafilm VL40 Works in High-Speed Scenarios By Michael Hemsworth | Published 2024-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/propafilm-vl40 References: [foodbev](https://www.foodbev.com/news/innovia-films-unveils-low-density-film-for-ice-cream-packaging) & [innoviafilms](https://www.innoviafilms.com)  The [Innovia Films](https://www.trendhunter.com/trends/propafilm) Propafilm VL40 has been introduced by the packaging brand as a new ultra-low-density film-style packaging specially designed with high-speed flow wrap machines in mind. The [ice cream packaging](https://www.trendhunter.com/trends/softserve-ice-cream-pouches) is available now from one of the brand's facilities in Poland and boasts a [high-gloss white coextruded OPP film](https://www.trendhunter.com/trends/bopp-film) that also has a wide heat seal range. The film is capable of easily withstanding a range of climactic conditions with the ability to maintain its integrity for up to six months without running the risk of deterioration. The Innovia Films Propafilm VL40 is also characterized by its puncture resistance that will help to protect the ice cream novelty inside and also support the minimization of food waste. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 21% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Ultra-low-density Packaging:** Innovia's Propafilm VL40 demonstrates the potential for ultra-low-density materials to enhance packaging efficiency in high-speed manufacturing settings. - **Climate-resilient Materials:** The climate-resistant properties of Propafilm VL40 highlight new opportunities in creating packaging solutions that endure diverse environmental conditions. - **Extended Shelf Life Packaging:** Extended integrity of packaging materials such as Propafilm VL40 suggests future advancements in preserving product quality and reducing waste over longer periods. ### Industries Being Reshaped - **Food Packaging:** Food packaging innovators can leverage ultra-low-density films to improve speed and efficiency without compromising product protection. - **Sustainable Packaging Solutions:** The development of durable, climate-resilient packaging materials presents a significant leap towards sustainable packaging practices. - **Cold Chain Logistics:** Cold chain logistics can benefit from extended shelf life and puncture resistance in packaging to maintain product integrity during transportation and storage. ## Related on Trend Hunter - [Performance-Driven Film Packagings](https://www.trendhunter.com/trends/cryovac-shrinkable-rollstock-primevac.md) - [Controlled Film Packagings](https://www.trendhunter.com/trends/propafilm.md) - [Recyclable Frozen Treat Packaging](https://www.trendhunter.com/trends/lecta-metalvac-ice-cream.md) - [Respiration Control Packaging Films](https://www.trendhunter.com/trends/recyclable-film-packaging.md) - [Highly Recyclable Packaging Films](https://www.trendhunter.com/trends/sdpack-carbonlite.md) - [Freezer-Friendly Product Labels](https://www.trendhunter.com/trends/rayoface-aqbha.md) - [Freshness-Enhancing Packaging Films](https://www.trendhunter.com/trends/lidding-film.md) - [Omni-Compatible Food Packaging Covers](https://www.trendhunter.com/trends/km-packaging-kpeel-4g.md) - [Versatile Deli-Ready Cling Films](https://www.trendhunter.com/trends/omni-xtra-cling-film.md)