# Sustainable Wood Spectacles The Proof Glasses Collection was Inspired by a Family Business By Meghan Young | Published 2014-12-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/proof-glasses References: [iwantproof](http://iwantproof.com/product/bogus/) The Proof Glasses collection is the result of a lot of hard work. Although a relatively new brand, it had its unlikely start back in the 1960s when the Dame family launched a sawmill business in Southern Utah. Fast forward to today and three industrious grandchildren, Brooks, Tanner and Taylor, later, the Dame legacy is being carried on through the Proof Glasses brand. Based in Boise, Idaho, Proof Glasses is a modern and fashionable take on the original family business. Predominantly using [sustainable bamboo material](https://www.trendhunter.com/trends/fyrn-studio-series), the eyewear will speak to many people for different reasons. Not to mention that people will be drawn to the story behind the Proof Glasses brand. As its website states, "Their experience taught them a deep love for entrepreneurship, nature and all things wood." **Implications** - A business could use this article to get inspired and start thinking about how fashion can set an example for sustainability. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Eyewear:** The trend of sustainable eyewear presents opportunities for businesses to create innovative and eco-friendly eyewear products. - **Fashion Sustainability:** The growing trend of fashion sustainability opens up possibilities for businesses to incorporate eco-friendly materials and production practices into their fashion products. - **Family Legacy Brands:** The rise of family legacy brands like Proof Glasses creates opportunities for businesses to showcase their heritage and connect with consumers on a deeper level. ### Who This Affects Most - **Eyewear:** The eyewear industry can capitalize on the sustainable eyewear trend by introducing innovative and eco-friendly products made from bamboo and other sustainable materials. - **Fashion:** The fashion industry can embrace the trend of sustainability by integrating eco-friendly materials and production processes into their collections, like Proof Glasses. - **Heritage Brands:** The rise of family legacy brands presents opportunities for businesses in various industries, including fashion and eyewear, to highlight their heritage and resonate with consumers seeking authentic and meaningful brands. ## Related on Trend Hunter - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Stylish Everyday Frames](https://www.trendhunter.com/trends/zenni-optical-introduced.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Textured Wood-Inspired Eyewear](https://www.trendhunter.com/trends/issey-miyake-eyes.md) - [Contemporary Vintage Frames](https://www.trendhunter.com/trends/bru-eyewear-fall.md) - [Sustainable Premium Wooden Accessories](https://www.trendhunter.com/trends/oakywood.md) - [Diverse Premium Unisex Eyewear](https://www.trendhunter.com/trends/bru-eyewear.md)