# Foliage-Filled Lookbooks The Proof Eyewear 2013 Lookbook Showcases Eco-Friendly Materials By Proof Eyewear | Published 2013-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/proof-eyewear-2013-lookbook References: [iwantproof](http://iwantproof.com/wp-content/uploads/2013/06/10.jpg) The new Proof Eyewear 2013 lookbook is filled with foliage. Proof uses renewable, biodegradable and hypoallergenic materials, including upcycled skateboard decks, recycled metal, plastics made from plant-based acetates and [sustainable sourced wood and bamboo](https://www.trendhunter.com/trends/issey-miyake-eyes). They also donate a large portion of profits to a charity that provides sight–giving cataract surgeries to those in need. The lookbook offers a different take on [marketing for sunglasses](https://www.trendhunter.com/trends/hookipa-ultra-campaign). Most photoshoots involving this piece of merchandise take place on sunny beaches with good looking models, but Proof decided to opt for a more organic feel. The natural surroundings hint at the [eco-friendly material of the sunglasses](https://www.trendhunter.com/trends/plantaris), while also showing how the product can protect wearers from outside rays. The Proof Eyewear 2013 lookbook makes one excited for summer. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 31% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Materials:** Opportunity for businesses to use renewable, biodegradable and hypoallergenic materials for their products. - **Sustainability:** Opportunity for businesses to incorporate sustainable practices and sourcing of materials. - **Charitable Giving:** Opportunity for businesses to donate a portion of their profits to a cause that aligns with their brand values. ### Sectors Adopting This - **Eyewear:** Eyewear companies can incorporate eco-friendly materials in their products, donate to charity and showcase their products in different and unique environments. - **Fashion:** Fashion companies can follow Proof's lead and incorporate sustainability in their practices, materials and marketing strategies. - **Consumer Goods:** Any company producing consumer goods can incorporate sustainable practices in their materials and operations, and pledge to donate a portion of their profits to a cause that aligns with their brand values. ## Related on Trend Hunter - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Stylish Everyday Frames](https://www.trendhunter.com/trends/zenni-optical-introduced.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md) - [Conscious Eyewear Capsules](https://www.trendhunter.com/trends/mondottica.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Textured Wood-Inspired Eyewear](https://www.trendhunter.com/trends/issey-miyake-eyes.md)