# Accent-Ameliorating Chat Bots ELSA is a Virtual Pronunciation Coach and Mobile App for Accents By Alyson Wyers | Published 2016-06-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pronunciation-coach References: [venturebeat](http://venturebeat.com/2016/06/25/this-app-teaches-people-a-midwestern-accent/) & [elsanow.io](http://www.elsanow.io/) This app acts as a pronunciation coach so you can finally nail your accents and impressions. ELSA (or [English Language Speech Assistant](https://www.trendhunter.com/trends/speakhints)) is a smartphone application that also helps those learning English around the world to speak correctly and confidently. However, it has a distinct focus on the Midwestern accent because according to speech therapists, it's "the most commonly understood accent that people should learn." The chat bot can also use [machine learning](https://www.trendhunter.com/trends/learn-language-on-perplexity) to pick up other accents, such as local Vietnamese dialects and British accents. ELSA founder Vu Van created the pronunciation coach to help close the income gap that results from a lack of proficiency in English. She believes thick accents can hold people back in the workplace, and hopes ELSA can help with this issue. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 46% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Accent-coaching Chat Bots:** The rise of accent-coaching chat bots offers opportunities for language learning platforms and HR tech companies to offer personalized training to employees and job seekers worldwide. - **AI-based Pronunciation Assistance:** AI-powered pronunciation assistance provides opportunities for language tutoring and education platforms to scale personalized coaching and attract new customers worldwide. - **Machine Learning-assisted Language Learning:** Machine learning technology can help personalize language learning, presenting disruptive innovation opportunities for EdTech and e-learning companies. ### Who This Affects Most - **Language Learning Platforms:** Language learning platforms can leverage AI and machine learning technologies to build more sophisticated pronunciation and accent-coaching features. - **HR Tech Companies:** HR tech companies can use AI-powered accent coaching and language education tools to train employees with language skills for global operation in international markets. - **Edtech Companies:** EdTech companies can develop machine learning-assisted language learning platforms that deliver personalized coaching, augment traditional classrooms, and expand global market reach. ## Related on Trend Hunter - [AI Pronunciation Trainers](https://www.trendhunter.com/trends/accent-no-more.md) - [AI English Fluency Platforms](https://www.trendhunter.com/trends/vocaloai.md) - [AI Pronounciation Coaches](https://www.trendhunter.com/trends/accentra-fluent-pronunciation.md) - [Accent Analysis Tools](https://www.trendhunter.com/trends/boldvoice-accent-oracle.md) - [Spoken AI Language Coaches](https://www.trendhunter.com/trends/babbel-speak.md) - [English-Learning Language Apps](https://www.trendhunter.com/trends/wannalisn.md) - [AI-Powered Language Learning Apps](https://www.trendhunter.com/trends/fluento-app.md) - [AI Language Tutors](https://www.trendhunter.com/trends/speakpal.md) - [Speech-Improving Vocal Tools](https://www.trendhunter.com/trends/speech-meter.md)