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# Sobriety-Testing Vendors
The Pronto Wine Vending Machine Only Serves the Sober

By Michael Hines | Published 2010-12-13 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/pronto-wine-vending-machine
References: [engadget](http://www.engadget.com/2010/12/08/pa-walmart-stores-getting-cctv-enabled-breathalyzin-wine-vendi/) & [pittsburgh.cbslocal](http://pittsburgh.cbslocal.com/2010/12/07/walmart-interested-in-wine-vending-machines/)

I had no idea how antiquated the Pennsylvania liquor laws were until I saw the Pronto Wine Vending Machine. It is illegal to sell wine at grocery stores in the great state of Pennsylvania, but *not* at vending machines.

Fortunately, the Pronto Wine Vending Machine won’t just hand over a [bottle of wine](https://www.trendhunter.com/trends/poco-vino) to anybody. Customers have to submit to a [breathalyser](https://www.trendhunter.com/trends/alcohol-detection-software), scan their driver's license, and have their face confirmed by a state official on the CCTV. Silly way to circumvent an antiquated law or liquor store of the future? You decide.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 47% | Activity: 78% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### What's Driving This Trend

- **Wine Vending Machines:** Opportunity for businesses to disrupt traditional liquor stores by offering convenient and automated wine vending machines that require age verification and sobriety tests.
- **Digital Age Verification:** Potential for innovation in age verification technologies that incorporate breathalyzers, facial recognition, and official confirmation to ensure legal compliance in alcohol sales.
- **Regulatory Compliance Solutions:** Development of specialized software and systems that assist businesses in navigating complex liquor laws and regulations, particularly in jurisdictions where alcohol sales are restricted.

### Who This Affects Most

- **Retail:** Retailers in the alcohol industry can explore the integration of wine vending machines as a niche offering to enhance customer convenience and comply with strict liquor regulations.
- **Technology:** Tech companies can develop and market advanced age verification solutions using breathalyzers, facial recognition, and real-time official confirmation to serve the alcohol industry's legal compliance needs.
- **Regulatory Services:** Consulting firms specializing in liquor regulations can offer their expertise to help businesses navigate and adapt to complex regulatory frameworks, providing solutions for compliance and growth.

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